1. For starters, marketing content (text, images, videos) will largely be in the realm of AI. Content "creation" will be more like content editing / retouching.
2. Hyper personalization. To the point that we'll start seeing native scenes in the movies you watch (custom to you), personalized stanzas in songs you listen to.
3. Almost all digital products will be dirt cheap or free. (like yours @stefaniya_sparysheva)
4. Digital products started to move from on prem to cloud 20 years back. They will again move back to on prem (or edge). So customers will likely pay "ONE TIME" for majority of digital products.
5. A significant amount of purchases will be in cryptocurrencies. Which will give a hardtime to marketers to adjust CAC, MRR, ACV, LTV, etc.
6. We'll start to see products being purchased by one's "digital self" more or less on it's own will. The marketers will need to woo your digital counterpart too.
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@stefaniya_sparysheva@ankurpandey_info That's trying to rationalize marketing, which is ridiculous. Marketing is about culture and thus, human behaviour, AI does not understand culture. It is far too rational, driven by algorithms that are biased to those creating them.
@stefaniya_sparysheva@giles_crouch how do you know the culture? By learning about it, right?
AI will also do the same.
And I'm not claiming that AI will become the next David Ogilvy or Steve Jobs - those will always be due to human ingenuity! All it has to do is to do better than your decent everyday digital marketer.
Which of the 6 points I mentioned specifically you disagree with?
I suspect the future of marketing will be the rise of corporate personalities.
Influencer marketing has become one of the most effective marketing channels out there, and there is already a pretty big economy built around assisting aspiring influencers in growing their audiences and sourcing deals with corporate brands.
I don't think it would be a leap to believe that consumer-facing companies may start investing in "in-house" influencers to more "authentically" connect with everyday consumers.
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@deeblekpantha I hope not. Neither corporations nor brands can have "personalities" they are rational organisations with no conscience. They are made up of humans. It is impossible for them to have a "personality"...
@giles_crouch Oh I very much agree. I think this would be very bad for society.
But it definitely seems like a growing trend for companies to connect with some customers purely through influencers.
I see this most strongly with the Gen-Z demographic who seem to make buying decisions way differently than previous generations and who seem to be the most heavily influenced by social media personalities.
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Tech supported: Basic bidding and copy writing will be done using AI. Humans will mostly review AI content
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More Rational.
Marketing moved to digital in last decade but the basic principle is still same. Even if you don't have the best product/service you can still trick user in thinking it's best product/service for them. A lot of psychological and Emotional principles are use to achieve this for example: "Don't talk about specification of your product rather talk about how it will improve user's life".
But in future with all the data easily available I think marketing will have to be more rational.
Every single individual I guess will have a personal AI assistant which will go through all product/service of a asked category and recommend the best product for you.
So, In Future Marketers will not have to convince a Person rather they will have to convince a AI / ML Algorithm to buy/recommend their product/service.
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@raj_dhakad Interesting perspective Raj! I think the opposite. Marketing has already become too rational, which is why it's not performing as well. Data over creativity. I think it will swing in the opposite direction. It may, in the short term, attempt to become more rational, to prove data works, but it will fail. AI has no understanding of culture and marketing is about culture. And humans.
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Actual influencers. Like editors at magazines who know their space and can comment intelligently. Back to the future!
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