How can you use Product Hunt to get more attention?
For more than 3 years, I’ve always been getting that one request in my DMs: “Will you hunt us?”
And I think it’s great that founders realise launching on Product Hunt can bring publicity.
But they often forget there are other ways to gain visibility through PH (either during the launch or even after it), for example:
getting featured in the newsletter (of course, you need to place in the top 10)
using promoted options on the platform (where the team can place your banner or list your product among featured launches)
contributing to forums under your launch name/brand (for example, @elitza_vasileva shared a really nice launch recap today)
social media mentions or "search results" where you include “Product Hunt” – this keyword gets a lot of searches, so if you connect your product with Product Hunt, people can discover you that way too. Lovable did something similar with PPC ads.
What I’m trying to say is:
A launch is just one way to make your product visible within the Product Hunt ecosystem.
If you have another technique that helped you in connection with this platform, I’d love to hear it.
Replies
ZeroHuman.
Absolutely agree with this @busmark_w_nika
For me, and for the teams I work with, a Product Hunt launch is not a one-day event. It is usually at least a 3–4 week marathon.
First comes the preparation: making sure the product is clear, the assets are strong, the positioning is sharp, and as many relevant people as possible know that the launch is coming.
Then comes launch day, where the goal is simple: create as much noise as possible. Community, customers, friends, partners, social media, newsletters, everything working together.
But the part many teams underestimate is what happens after the launch. That is often just as intense.
You need to use the momentum while it is still fresh: turn the result into partnerships, reach out to newsletters and podcasts, create social proof, activate new distribution channels, and in some cases even target investors.
@elitza_vasileva and own.page's launch is a perfect example of this.
It shows that even a solo founder can create a huge result when the product is strong, the community shows up, and the launch is treated as a real campaign. And she is still grinding. A lot more still on the PH launch roadmap.
minimalist phone: reduce your screentime
@elitza_vasileva @byalexai Many people abandon PH after the first launch. This is a long-term game but not many people know that. We are in the advantage because we realised this! :)
@elitza_vasileva @byalexai @busmark_w_nika I tried creating polls, asked questions and posts in the forum, three or four times but each time they were rejected. I felt that I could only reply to posts, and it got me nowhere. So, I made it less a priority. Maybe, I missed something in the strategy here. IDK.
I have read thoroughly and agree with your sharing.
One thing I'd add: your product's own forum on PH is super underused by most makers. After launch day, that space basically goes dead for 90% of products. But if you keep posting there regularly, like sharing updates, asking for feedback, posting mini case studies, it stays alive in the feed and followers get notified every time. It's basically free distribution to people who already showed interest.
The other thing that worked for us was treating launch day comments seriously, not just replying "thanks!" but giving real answers to objections and comparison questions. Months later, those threads still show up in Google and people read them before signing up. So the comments become long-term sales copy without you even trying.
minimalist phone: reduce your screentime
@nolan_vu True – many people should use it because there is also a higher chance that the forum will be approved.
@busmark_w_nika Exactly, but use what depends on their purposes sorely. Thanks for your interesting topic since I am in that process too. Really need such advice
Scade.pro
Launching isn't the end goal, it's just one step along the way. Thanks for highlighting the others.
minimalist phone: reduce your screentime
@maria_anosova Thank you for always being so engaging! :)
Launch day gets attention.
Listening to users gets customers.
As the founder of TradeScalpPRO, I've learned that feedback from testers is often more valuable than launch-day votes.
minimalist phone: reduce your screentime
@martin_furst are you still promoting somehow your product here?
@busmark_w_nika Yes, but only in relevant discussions. I'm currently building TradeScalpPRO and gathering feedback from traders and early testers. My goal here is to learn, improve the product, and connect with the community rather than spam promotions.
One underrated technique is treating Product Hunt comments as customer-language research, not just launch-day engagement.
The best founders I’ve seen here don’t only answer “thanks!” They respond to objections, comparison questions, weird edge cases, and “why now?” comments in a way that future buyers can reuse. After the launch, those threads can become FAQ copy, homepage objections, help docs, sales follow-up, or even roadmap prioritization.
So my version would be: show up before launch, answer with specifics during launch, then mine the comments afterward for the language people naturally used to understand or doubt the product. That compounds better than a one-day traffic spike.
minimalist phone: reduce your screentime
@jim_jeffers That is true, but I like when answers are to the point. Because sometimes I ask very trivial question and received AI-generated elaborate full of fluff and moat.
PH gives more weight to accounts that are regularly active - commenting, upvoting, engaging with other products. Makes sense in theory. But most founders have periods where showing up consistently just isn't possible, and a gap before launch feels like a real risk.
minimalist phone: reduce your screentime
@jared_salois Not gonna lie, those who created an account earlier have a bigger chance of being featured.
The search angle is something most founders completelymiss. Product Hunt has strong domain authorith, so any content associagted with it tends to rank well. Writing a detailed launch recap on your own blog with "Product Hunt " in the title, or creating youtube videos about your launch experience, can frive discovery traffic for months after the initial spike. Lovable's PPC a[[roach is clever because people searching "Product Hunt alternatives" or "best Product Hunt launches" are already in discovery mode. Meeting them there extends the window significantly.