Growing up, I sometimes wished I had someone in my family who was more action-oriented and could guide me towards business.
Coming from a post-communist country like Slovakia, most older generations were used to simply being employed. So when I wanted to become independent and start my own business, my family often tried to talk me out of it, made excuses for why it wouldn t work, or even laughed at me.
Early on, we spent a lot of time trying to sell into a market built around long-standing vendor relationships.
When security and trust are involved, being the new company in the room is a pretty big disadvantage. Even if the product is good, getting an institution to switch is a whole different problem.
So we changed direction. Instead of selling to the institution, we started going directly to the people who would actually use the product.
It's definitely a slower path. We're building trust one person at a time instead of closing one deal that could potentially bring in thousands of users.
The more features a product has, the harder it becomes to explain it without overwhelming a new user.
Do you:
guide users step by step give them a simple starting task let them explore everything themselves use videos/tutorials hide most features until they need them or something completely different?
