Elitza Vasileva

@elitza_vasileva s Product Hunt launch and the results she shared generated a lot of attention and questions.

So I wanted to look at the launch through my hunter s lens and reverse-engineer why it worked.

Hi Product Hunt. I am Elitza and I am the founder of own.page. We launched on Product Hunt 20 days ago, and since then, it has brought us more than 1,900 signups.

I waited a long time before launching own.page here. Not because I didn t want to, actually, I wanted it a lot. But Product Hunt always felt like one of those big platforms where, if things go well, it can really change the momentum of a product. And because of that, I kept delaying it. For more than 6 months. I was thinking too much. What if the day is too competitive? What if nobody cares? What if we launch and nothing happens?

On X, I often saw people saying Product Hunt is dead. That it doesn t bring traffic anymore. That launches don t matter like they used to. But still, I wanted to do it no matter what people are saying. Before this, I had launched own.page on smaller launchpads. And yes, they helped. They brought some users, some traffic, some attention. I m grateful for that. But honestly it was nothing like Product Hunt.

Hey everyone, Elitza here, founder of own.page

A few days ago, own.page reached #2 Product of the Day on Product Hunt.

As a solo founder competing against products backed by much larger teams, this wasn't something I expected - but it was something I was determined to achieve. There were moments during the launch when I thought it would be incredibly difficult.

But this incredible community showed up.