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Diptanshu Mahish

How do you decide whether it's time for a product redesign?

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Bitgrain
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Got some feedback on the UX of Bitgrain Studio from the users, it really needs some UX improvements and redesigns. Let's see where it goes : )
When was the time you realised, your product needed some redesign?

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Mohammad Elzahaby

I personally make it depening on trends and generally developments. Usually OS Design defines a big piece of the Design. When things feel old and dated it is usually the right time for a redesign. But I must also say there are many great pieces of Software that have never been redesigend and still work till this day.

Diptanshu Mahish

@mohammad_elzahaby yes for sure, some of them mastered the ux, rather they set the definitions for what that tool should be like.

Fotso Tobou Achille
Great question. For me it usually comes down to three situations: The product is solid but drowning in bugs / technical debt. Here the real question isn't "should we redesign?" but "will fixing the debt break what already works, or take so long that users leave for a competitor — even a less powerful one?" Speed of recovery matters more than perfection. The economics don't justify it. Sometimes the product has issues, but its profitability doesn't allow — or simply doesn't require — a redesign. A redesign that doesn't pay for itself is a vanity project. You can't ship a v2 without it. When the next version is structurally impossible on the current foundations, a full redesign stops being optional. But honestly, before committing to any of these, I always run a techno-financial analysis first: what do we gain, what does it cost, and — most importantly — what am I willing to lose (users, time, momentum, revenue) to get there. That last question usually makes the decision obvious.
Harini Mukesh
Maybe when something is annoying like we need to scroll a lot to click on something which is used regularly for example we need to scroll to the very end to check out even after we are done with adding to cart
Diptanshu Mahish
Nipun Taneja

For me it's when the same friction shows up in multiple user conversations without me prompting it. One person complaining is taste. Three people independently tripping on the same thing is a design problem.

The trap I've fallen into: redesigning because I'm bored of looking at it, not because users are struggling. Founders get sick of their own UI way before users do. If the complaints are real and repeating, redesign. If it's just me wanting it to feel fresh, that's an itch, not a signal.

One thing that's saved me: before a full redesign, I try to fix the single worst friction point first. Half the time that one change buys back most of the complaints, and I avoid blowing up a whole flow that mostly worked.

What's the main thing users flagged on Bitgrain Studio? Curious if it's one loud problem or lots of small cuts.

Diptanshu Mahish

@nipuntaneja ah yes! popular opinion and multiple same feedbacks should lead to changes, not the "ugh thats boring"

Hassan Ismail Rebe

When you're patching UX issues every weak a bigger redesign is often the better solution.

Diptanshu Mahish

@hassan_ismail_rebe yes, no doubt on that!

Sarvesh Chidambaram

For me the redesign signal is when users describe the product in a way that no longer matches the interface. That gap is expensive. We are seeing a bit of this while launching Memi today, where the product is really about design-agent workflow, not just another AI wrapper.

Diptanshu Mahish

@sarveshsea all the best!

Galyna Arikh

For me the trigger was honestly a bit uncomfortable to admit. I built IvaBot, an SEO tool for small sites, got my first traffic and first paying customers, and started writing guides under my own name. Somewhere in there it hit me that the product itself was faceless. There are so many AI-generated sites right now that my landing page quietly put me in the same bucket as the "spin it up fast, make quick money, test an idea" crowd. That is not what this is for me. I build my long-term projects with a lot of myself in them, and none of that was showing.

So that is the redesign I am in the middle of now. I am rewriting the faceless SEO-tool homepage to actually include me: who I am, the path I took, my experience, and how I can genuinely help. For the first time it feels like I am pointed in the right direction.

The second trigger came from those first 20+ paying users. Real usage showed me where the product was clumsy, so I am redesigning the dashboard too. The goal is simple and calm: someone with zero SEO background should be able to track their site without being scared off by a wall of metrics.

Short version: I knew it was time when I caught myself not recognizing my own product in it, plus the friction users were hitting. And honestly, I think this never fully stops. The more customers I get, the more I will keep adding, removing, and reshaping. When you actually care about what you are building, the improvement loop doesn't really end.

Diptanshu Mahish

@galyna_arikh some good insights : )