Do you think there's any chance that Apple will win the AI battle?
The most prominent pioneer in AI is certainly OpenAI, but Grok, Perplexity, Gemini, and Claude aren’t doing badly either.
And now that these tools have already adapted to the market, it feels like Apple is only just waking up. 😀
Yes, Siri already partially integrates ChatGPT, but the bigger AI upgrade has been delayed multiple times.
And now I’m reading that in an internal meeting, Tim Cook told employees that Apple simply must win in AI. According to Bloomberg, he reaffirmed that the company will significantly increase its AI investments, as he already told investors.
Plus, Apple is currently hiring people with experience in search algorithms and engine development, aiming to build its answer engine.
Do you think they actually have a chance to succeed, considering how far ahead the others already are?
Replies
Vartiq
If Apple buys Perplexity, that's a clear win. Heard that they are in talks for acquisition.
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@jonayed_tanjim But the same can be done by any other big company to prevent them from succeeding. What if someone else steps in and offers more?
Product Hunt
I kind of imagine that Apple will do what it typically does: Sit back while others developer and refine, and then years later come out with a super simple and well implemented solution that gets mass adoption. That's not really a dig at Apple, they're just not typically ones to wade into bleeding edge tech. They're more the ones to come out with a "perfected" version that's easily adopted.
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@jakecrump Work smart, not hard concept? :D If yes, in such case they are hidden geniuses :D
Better late than never, I guess? I just hope they step up their game quickly, because they're quickly getting left behind too.
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@ricalgmn Their only luck is they have a lot of money to move on :D
@busmark_w_nika Exactly that haha. What do you think of the coming iOS? Would you be switching right away?
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@ricalgmn ATM I have iPhone 15 but still actively using iPhone 7 Plus (Relics) :D If it is not necessary, I stick to devices and systems that are relevant to me and enable me to use what I need/want.
@busmark_w_nika Totally get that and I relate. I also have my 15 now and not looking to change anytime soon.
Honestly, I think Apple could still win as long as they have a clear direction.
We just can’t underestimate the power of their user ecosystem.
What I still can’t believe is how dumb Siri is, even after all these years.
It came out so early, and yet… here we are.
I just want my Siri to finally get smarter.
More than a big vision, I’d love to see some real, tangible updates I can actually feel.
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@bunzeewithai They focused too much on unimportant things, VR headset, glass UI etc :D
Raycast
Define: winning.
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@chrismessina From one of those TechCrunch articles, I understood that he wants to position Apple top of mind when it comes to AI, so ideally to overtake Open AI and other (currently dominant) players in the market.
But may have interpreted this incorrectly. It just left that impression on me from the text.
TinyCommand
Apple doesn’t need to win the AI arms race they just need to win the experience layer.
They’ve never chased “first-to-market.” Not with maps, not with payments, not with wearables. But once they enter, they redefine the category by integrating it beautifully across their ecosystem and that’s where I think their AI play will shine.
If Apple nails invisible AI like frictionless on-device intelligence, better context-awareness across apps, or making Siri actually useful again they don’t need to beat GPT or Claude. They just need to make you feel like AI is working quietly, securely, and elegantly behind the scenes.
As someone building automation workflows (where UX is often the biggest blocker), I’d bet on that kind of trust-driven design.
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@priyanka_gosai1 Maybe it is not really about being first but about building that cult that people are blindly chasing no matter what. 😅
Apple might be late to AI, but I don't know, with their ecosystem and hardware, they’re primed to catch up fast.
With Tim Cook’s doubling down on AI, aiming to weave it deeply into Apple products, not just software, a lot could change rapidly. Not to mention, they have the advantage of having over a billion devices out there already.
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@dheerajdotexe That is their main advantage – device dominance, and those are necessary, e.g. for running other LLMs. If they want to succeed in the AI battle, they really need to hire the best people on the labour market.
Cal ID
Apple still has a real shot imo, just not by copying OpenAI or Google head-to-head. Apple’s superpower has always been about owning the full experience, tight hardware-software integration, privacy, and making complex tech feel invisible for regular users. That’s a lane where they can still lead, and with over a billion devices already in people’s hands, it's not a big deal.
Right now, Apple feels slow because they rarely rush to launch the shiniest thing first, they wait, watch everyone else break things, then launch something very polished that fits perfectly into their ecosystem.
Imagine a genuinely helpful Siri across apps and devices, versus just a chatbot, it could be a game changer, maybe not “winning” the AI race as we see it, but redefining what winning means for the average user.
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@sanskarix Ofc, when they leverage the research and applied systems from other LLM makers and double on it, they can come up with something huge. The question is whether they will do it. I feel like last few years, they haven't come up with real innovation.
Definitely, but that’s exactly how Apple has always played the game.
They don’t rush into trends. They observe, refine, and show up when the timing makes sense. It happened with the iPhone, the Apple Watch, and even AirPods. They weren’t first, but they ended up setting the standard.
OpenAI and the others have had a head start, no doubt. But Apple isn’t trying to beat them at being fast. They’re focused on making AI work in a way that feels natural, private, and tightly woven into the Apple experience.
Tim Cook saying Apple must win in AI just confirms what they’ve always done. Take their time, get it right, and launch in a way that changes how people use tech altogether.
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@marshal_seyram We will see how successful they will be. :) But they have enough money, if they hire the top talents working on that, anything is possible 🤞
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@zhantang What do you mean by that? Will they create a monopoly? Or can you elaborateon that?