Nika

Do you think there's any chance that Apple will win the AI battle?

The most prominent pioneer in AI is certainly OpenAI, but Grok, Perplexity, Gemini, and Claude aren’t doing badly either.

And now that these tools have already adapted to the market, it feels like Apple is only just waking up. 😀

Yes, Siri already partially integrates ChatGPT, but the bigger AI upgrade has been delayed multiple times.

And now I’m reading that in an internal meeting, Tim Cook told employees that Apple simply must win in AI. According to Bloomberg, he reaffirmed that the company will significantly increase its AI investments, as he already told investors.

Plus, Apple is currently hiring people with experience in search algorithms and engine development, aiming to build its answer engine.

Do you think they actually have a chance to succeed, considering how far ahead the others already are?

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Iacop Hafiane

Apple is, in my opinion, the strongest product company—and likely will stay that way.

They’re not aiming to win the software race in the way OpenAI or Anthropic are.

Their strength is in hardware excellence, tightly integrated with software that enhances the experience rather than defines it.

Even in far-flung places, you’ll still spot iPhones. That kind of global product loyalty is hard to match.

Ask ChatGPT

Nika

@iacop_hafiane That's their only differentiator tbh. The strong brand but innovations... they are falling behind.

Reggie Bird

I think Apple will combine its hardware advantages to take the lead in convenient AI response

Nika

@reggie_bird Do you have any exact idea how?