I was roaming around Amazon.com this evening and discovered a new feature (I think) that I've never seen before. It's called Ideas Lists and lets you created Pinterest-like boards for products on Amazon.
So of course, I created my first ideas list. You can check it out here: http://a.co/aOAMgXN
These appear to be a bit different from classic wishlists. First off, they look a lot nicer, 2nd they have a draft and publish state, and include a short link that makes it easy to share. My idea lists showed up in a new tab near my other lists. This looks like a cool way to make a collection of products that help someone get started on a new project.
I was able to add products from their product detail page via the add to list button. Once I got back to my idea list, I was able to add comments on each product in my list.
Check it out for yourself here: http://amazon.com/ideas (I think you have to be logged in to see it and create a list)
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@hnshah Clicking on the link goes to plain old wish list for most.
Just tried but I just can't seem to see much different between this and Wishlist. I mean the only thing different here is the ability to publish and share the link. I do see the potential though.
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This is a resurrection of a feature that predates wishlist and registry. Customers created topic lists such as "must-haves for first time moms" or "outfit your shop on the cheap." Helpful lists could be favorited, and some featured Q&A with the author. The content was quality for its time but got limited exposure. Lists were accessed via "search for a list" or a "this item is featured on a list" bug on product listings. User experience notes from the shoppers who found the lists: confusion about review v list; if list writers were experts of some kind; when same item was "rated" differently on two lists. ***Interesting to see how Amazon handles (or doesn't) this time around.
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