No, they’re not fake nuggets. They’re real nuggets, made by the world’s first chicken nugget startup, NUGGS.

Yesterday, NUGGS, which makes nuggets from texturized pea protein technology (instead of animal-based technology) officially launched (with $7M in funding). Why it’s not just another plant-based alternative to the animal-based meat industry: NUGGS founder Ben Pasternak plans to run the venture like a tech company.

The team spent over a year of research and development on the “product” — the nuggets — which are free from major allergens like eggs, wheat, dairy and soy. They’re also cholesterol free, contain 22g of protein (about 2x more than animal-based nuggets) and are 180 calories (about 20% less than animal-based nuggets), a formula that “kills you slower,” according to the company. And NUGGS plans to release product updates — they will continuously share how the formula improves over time based on user feedback.

Some feedback for NUGGS from the PH community:

“Indistinguishable from a real chicken nugget, much better” - Allan

“Would love a low(er) carb version if possible!” - Dilan

“I'm excited that tasty meat alternatives are becoming available to the public for a reasonable price! The slick branding and website are a bonus” - Ani

It’s worth noting that Pasternak is 19 years old, and previously created Monkey, which was acquired in 2017 and currently has 20M users. Other NUGGS team members include 20-year-old Head of Product Liam Mullen, a self-taught molecular gastronomist, and 20-year-old Head of Growth Alex Michelle, a social media guru with six million Instagram followers.

For more inspired food choices, check out these products that have launched in the past year:

🍅Misfits Market is ugly produce, delivered monthly

🤑Budget Meal Planner provides calculated recipes on a $5/day budget

😋Soylent Squared are 100g mini meals

🍔Creator makes robot-made burgers

☕️Dripkit Coffee is portable coffee

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