Facebook's biggest F8 announcement 😲👀

Yesterday at F8, Mark Zuckerberg made it very clear what Facebook’s big area of focus will be: “We’re making the camera the first augmented reality platform.”

Facebook launched a new developer platform for Augmented Reality. The Camera Effects Platform will empower developers to build interactive AR experiences, from “silly” Snapchat-like filters to a futuristic HUD (heads up display) for everything around you. 😳

Also revealed: Facebook’s social virtual reality platform (the reason why Zuck bought Oculus in 2014 for $2B). Our take: it looks like a much friendlier version of The Matrix (watch here).

Lastly, Facebook announced Messenger Platform 2.0. Chris Messina lists out all the new things in his comment. TL;DR: bots are maturing.

Watch Zuckerberg's Full Keynote

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