In the words of maker Heleana Tiburca, “I was today years old when I learned that you could create a following on WhatsApp. 😅'' Same, Heleana, same.
Peach is a new platform for building and engaging brand communities on WhatsApp using interactive content, like a Mailchimp for WhatsApp.
Having been on the receiving end of too many spammy campaigns since WhatsApp opened up their APIs for businesses, maker Suresh decided to build a solution. Peach lets brands share WhatsApp newsletters that include images, videos, audio clips or memes. You can also create product catalogs in the form of WhatsApp stories, schedule and batch-send campaigns, and track KPIs.
According to Suresh, “even the best email newsletter campaigns have an open rate of ~25%, but newsletters on WhatsApp see ~80% open rates.”
You heard it here first, folks. If it's reach you're after, Peach offers a brand new way for content-led brands to connect with their communities: via WhatsApp.
Looking for more innovative ways to engage new audiences?
Here’s a roundup of recently launched content and marketing tools worth trying:
🐘 Buffer for Mastodon is a new integration from Buffer that lets users schedule to Mastodon, and is available on all Buffer plans.
📅 Marketing Calendar & Planner 2023 includes notable dates and monthly marketing ideas to solve the problem of marketers missing out on timely content and campaign opportunities.
🤖 SocialBu is a social media management platform with an AI writing assistant.
🧑💼 Linked XP uses AI to help users write professional LinkedIn posts, messages and comments.
🔗 Munch lets you create a free link in bio page from scratch, or using drag-and-drop templates.
WorkOS is a modern identity and user management platform that enables B2B SaaS companies to accelerate enterprise adoption. Free up to 1 million MAUs, WorkOS brings a modular approach to B2B Auth with enterprise-ready features like SSO, SCIM, and User Management.
The APIs are flexible and easy to use, designed to provide an effortless experience from your first user all the way through your largest enterprise customer.
Today, hundreds of high-growth scale-ups are already powered by WorkOS, including ones you probably know, like Vercel, Webflow, and Loom.
- Humance lets users support global causes initiatives with as little as $1, while tracking project progress and accessing exclusive content.
- OpenAI in Spreadsheet.com leverages a native OpenAI integration to create content, answer questions, and build new automated workflows.
- ResumeCheck.net provides GPT3-generated recommendations and a full resume audit including grammar, experience, and skills.
- AI Text Classifier by OpenAI identifies AI-generated text with a fine-tuned GPT model.
- Kodezi 2.0 is an AI-powered platform for debugging, generating code, searching codebases, and more.
- TailGrids 2.0 adds 200+ new Tailwind CSS UI components to the Tailwind library.
- Brancher.ai lets users build AI apps quickly by connecting generative AI models through their no-code platform.