In the words of maker Heleana Tiburca, “I was today years old when I learned that you could create a following on WhatsApp. 😅'' Same, Heleana, same.
Peach is a new platform for building and engaging brand communities on WhatsApp using interactive content, like a Mailchimp for WhatsApp.
Having been on the receiving end of too many spammy campaigns since WhatsApp opened up their APIs for businesses, maker Suresh decided to build a solution. Peach lets brands share WhatsApp newsletters that include images, videos, audio clips or memes. You can also create product catalogs in the form of WhatsApp stories, schedule and batch-send campaigns, and track KPIs.
According to Suresh, “even the best email newsletter campaigns have an open rate of ~25%, but newsletters on WhatsApp see ~80% open rates.”
You heard it here first, folks. If it's reach you're after, Peach offers a brand new way for content-led brands to connect with their communities: via WhatsApp.
Looking for more innovative ways to engage new audiences?
Here’s a roundup of recently launched content and marketing tools worth trying:
🐘 Buffer for Mastodon is a new integration from Buffer that lets users schedule to Mastodon, and is available on all Buffer plans.
📅 Marketing Calendar & Planner 2023 includes notable dates and monthly marketing ideas to solve the problem of marketers missing out on timely content and campaign opportunities.
🤖 SocialBu is a social media management platform with an AI writing assistant.
🧑💼 Linked XP uses AI to help users write professional LinkedIn posts, messages and comments.
🔗 Munch lets you create a free link in bio page from scratch, or using drag-and-drop templates.
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