... direction is correct. If the underlying assumptions are flawed, faster output just means faster rejection. The qualitative gap: AI that understands the system it operates in The real opportunity in AI right now isn t: Better wording More creativity Prettier outputs It s system awareness. Most AI tools don t understand: How decisions are actually made How systems filter inputs What gets ignored vs

... marketing should be and what it shouldn t. Here s what I believe now: Good marketing starts with business strategy, not with creating an Instagram account. Skip that part, and you're just setting money on fire in a prettier way. I work with: - Founders and CMOs with great products but messy marketing - Teams that want clarity and systems, not more "inspiration" - Companies ready to grow smarter, not louder What I help with: - Understanding your real audience and segments - Spotting ... ... what competitors