... millions to huge tools with no revenue, B2C, B2B, and everything in between, technically challenging and easy. There's no one-size-fits-all formula. 3. Beware of specialized experts preaching their method. When all you have is a hammer, everything looks like a nail. Every expert will sell their method, based on their reference experience and case studies. Not necessarily a bad motive in mind, it's just how they view the world. We tried cold outbound 3 times ... ... took us 3+ years to reach meaningful traction, and we were making $2k MRR in the first 2 years. Unfortunately, there's no formula to know whether you are on the right track or running a zombie. Sunk cost vs