What's the cheapest alternative to HubSpot?

A friend wanted to use a solid marketing automation tool for his small business but she finds HubSpot's charges unfeasible at this moment. Please recommend a cheaper alternative, with similar features. #TIA
3 recommended
  1. Jana Schmidt BienzMarketing Automation and Peanut M&Ms · Written
    ActiveDEMAND offers the features of Hubspot and the other larger competitors but at 1/3 the cost. Multi-client accounts, full white labeling, dynamic personalization, tracking/reporting for campaigns, and an in-house support team that is very helpful and friendly and ready to get your campaigns underway.
  2. 1
    Autopilot: Marketing automation

    Visual Marketing Automation Software for Customer Journeys

    Tejas KingerPMM @ Hiver | Prev. @ Freshworks · Written
    We've been using Autopilot for our Marketing automation needs. It is affordable and very easy to use. Setting it up is as easy as drawing a flowchart on a whiteboard. Their support team is quite responsive too!
  3. Sarah MillerSurvey Specialist, SoGoSurvey · Written
    Marketo is one of the best tool for marketing needs, However it depends on the actual needs . See if you like it. Best.