What's the cheapest alternative to HubSpot?

A friend wanted to use a solid marketing automation tool for his small business but she finds HubSpot's charges unfeasible at this moment. Please recommend a cheaper alternative, with similar features. #TIA
2 recommended
  1. 1
    Ortto AI Subject Line Writer

    Predict open rate before you send an email

    Tejas Kinger
    Tejas KingerPMM @ Plum | Prev. @ Freshworks Hiver · Written
    We've been using Autopilot for our Marketing automation needs. It is affordable and very easy to use. Setting it up is as easy as drawing a flowchart on a whiteboard. Their support team is quite responsive too!
  2. 1
    Sarah Miller
    Sarah MillerSurvey Specialist, SoGoSurvey · Written
    Marketo is one of the best tool for marketing needs, However it depends on the actual needs . See if you like it. Best.