Seeing how Airtable has progressed since it first launched is quite impressive. My only qualm with the application is the level of effort one has to put in to get a project setup. After spending a couple hours trying to set something up I ended up giving up and setting up someting in sheets using formulas in 30 minutes.
I have just started using it, so I'm still getting proficient at it. So far, I'm in love. I had been digging for a tool to help me with content management and strategy, and I couldn't be happier with what Airtable lets me do.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
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