- It all really depends on what aspects of marketing we're talking about. At Brand24 we use many different products, including our own for social media monitoring. It would be difficult to list all of them but just to name a few: *CoSchedule for scheduling and publishing content *MailChimp for email marketing *Semrush for keyword research and competitor analysis
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.