Hey everyone,
We just launched Katalyst for sales teams on Salesforce.
Simple idea: reps don't hate selling, they hate the hours they lose every week feeding the CRM. Logging calls, fixing stages and close dates, writing next steps, reconstructing what happened on a deal from three weeks ago. The CRM they "quietly hate."
Most tools just made data entry slightly less painful. It's still the rep doing the work.
Portal
Does this get better over time as it learns more about how my calls are going/flow or does it stay static?
Katalyst
@zach_gold It improves. Each rep's agent runs on their own calls and emails, so it sharpens to how your deals actually flow rather than staying a fixed model. The more it sees, the better it fits you.
Portal
@divyansh_lohia Makes a ton of sense!
Katalyst
@zach_gold To add, it's the opposite of static, each rep's agent builds on your own calls and emails, so it keeps adapting to how your deals actually flow. The context compounds over time, so the fit gets tighter the more it sees rather than plateauing on a generic model.
Portal
@avneet_singh_sidhu Can definitely see why this would be better than having to manage lots of MD docs to feed into my agent.
Katalyst
@zach_gold Exactly, that's the difference, no folder of MD docs to maintain or feed in. It builds that context automatically from the calls and emails already happening, so the agent stays current without you curating anything.
Interesting product. Is it able to work differently for SMB versus enterprise deals?
Katalyst
@rashmi_sinha8 It adapts to the deal rather than running one playbook. A fast SMB cycle and a long enterprise deal have different signals and rhythms, and since it learns from your actual pipeline, it shapes to whichever you're running.
Katalyst
@rashmi_sinha8 To add, this falls out naturally from it learning on your own pipeline rather than a fixed template. A quick SMB cycle and a multi month enterprise deal carry different signals and pace, so it shapes to whichever you're running instead of forcing both through one playbook.
Do you need to be technical to use this? Like does someone need to configure a bunch of stuff?
Katalyst
@aadya_saha No, that was a priority. You connect Salesforce and it reads your existing setup as-is, no scripting or heavy config. Larger orgs sometimes loop in an admin for permissions, but a rep can get going without technical setup.
Katalyst
@aadya_saha To add, this was a real design goal, not an afterthought. It reads your existing Salesforce setup as is, so there's nothing to script or rebuild, you connect and start. The whole point is removing admin work, so making reps do admin work just to set it up would defeat it.
What has been the hardest engineering challenge you've solved while building Katalyst?
Katalyst
@sanjana_dugar_cfa_msf_ Getting extraction accurate enough to trust with auto-writes. Summarizing a call is easy. Changing a close date in someone's CRM off that call is not. Every update had to be grounded in a specific source, with confidence thresholds / human review so a wrong inference never silently lands. The bar for "write to a production CRM" is a lot higher than "generate a draft."
Katalyst
@sanjana_dugar_cfa_msf_ adding my pick: the matching problem. Before the AI can update anything, it has to answer a deceptively hard question, which deal does this email or call actually belong to? Conversations arrive from everywhere, Gmail, Outlook, meeting notetakers, Notion, with no deal ID attached. Threads change subject lines, new people join mid-deal, one account can have three open opportunities. Get that link wrong and every downstream step is confidently wrong about the wrong deal. We ended up building a whole resolution layer for it, and when it isn't sure, it holds back instead of guessing. Unglamorous compared to the AI parts, but it's what everything else stands on.
I’m curious about this one, do you have a trial period that we can test the system with?
Katalyst
@deeva_jain Yes, you can onboard the platform with a trial period of 30 days
Katalyst
@deeva_jain Adding to yajwin, it's the full product for those 30 days, not a demo, connect your Salesforce and it runs on your real deals from day one. Testing it on your actual pipeline is when it clicks.
The meeting recorder feature addition is great. Does a bot join the call or how does that work?
Katalyst
@jaskirat_singh15 Thanks! Yes, a Katalyst bot joins the call as a participant and records across Meet, Zoom, Teams, and Webex. From there it transcribes, summarizes the notes, and writes the outcomes straight back to Salesforce as field updates and next steps, so the recording isn't just a transcript sitting somewhere, it turns into pipeline actions automatically.
Katalyst
@jaskirat_singh15 Building on Avneet, you also control when it joins, so it's not forced onto every call whether you want it there or not. Some reps run it on every meeting, others only internal or later-stage ones. The recorder works for you, not the other way around.
What's the one thing Katalyst does that existing CRMs don't?
Katalyst
@sanah_jain Existing CRMs are just storing data. Katalyst actually has an agent that uses that data and provides actionable intelligence. So you don't need to do all the manual work yourself.
Katalyst
@sanah_jain Building on yajwin, the one thing: every CRM waits for you to update it. Katalyst updates itself from your calls and emails. Others are where you put data in, this one does the entry for you.