Most productivity tools assume the problem is organization.

But from what we ve seen while building Zack, the real friction usually happens somewhere else:

• You capture the task but don t prioritize it.

• You prioritize it but don t act.

• You act but context switches kill momentum.

• You plan but real life reshuffles everything.

So I m curious:

We built Zack around one core question: importance isn t just a deadline, so what is it?

Sometimes a task is urgent.
Sometimes it s emotionally heavy.
Sometimes it s small but blocking everything else.
Sometimes it s tied to an important email or meeting.

Most productivity tools treat all tasks the same unless you manually organize them.

I m curious, how do you personally decide what deserves attention first?