Ivan Kirigin

YesGraph - Boost viral growth by recommending who users should invite

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Scott Sansovich
@yesgraph @ikirigin It's rare and refreshing to see a product in the closed beta stage with such a nicely designed and well documented API. In my mind, that's a great sales strategy.
Ivan Kirigin
@slsansovich thanks! I think we have a lot more work to do on documentation. It is comprehensive but not concise. And there are lots of different platform and language SDKs to build
Andrew Bills
@ikirigin just trying to get a good understanding of what this does/how you use it.... is there any smarts around if a user's friend is already using the app/web/whatever you are promoting? Or should that be a secondary step done before using it as a custom audience?
Ivan Kirigin
@evilspyboy hmm, maybe email me more details: ivan@yesgraph.com We do have endpoints for sending existing user data and past invite history. This helps us tune the ranking so we're suggesting people that match your best users. Certain flows demand filtering out existing users, so knowing who already signed up is important. For example, if you're using a referral flow, you typically only get credit after a new user signs up. No use in suggesting contacts already on the app. This is harder than it sounds because we need to dedupe contacts. This is a subtle way YesGraph will be more performant than DIY.
Andrew Bills
@yesgraph @ikirigin ill mail you but maybe it's just still trying to understand :)
Max Child
Yo @ikirigin, this looks pretty cool. I'm interested that you chose to focus on contact info optimization to start, particularly given your history at Dropbox. I've wondered for the last few years—what are the "secrets" of top-caliber growth teams? What do you know that most of us don't? Given this product is YesGraph's flagship, is this a hint that the key to a good invite flow is surfacing the best friends to invite? Or is it something else, like finding the "super-inviters," who bring in 20 people? Or optimizing a referral program? Definitely looking forward to trying out the product.
Ivan Kirigin
@mlchild I think this is the hard part about invite flows. We might also get into testing messaging and other kinds of optimization. Even reflecting metrics is valuable. There is no secret. There are no silver bullets. Growth teams focus on process and iterative results, not secrets. I want to make it a really easy decision to do this advanced product feature. That said, I know dozens of tactics. What we can't incorporate into the product, we'll turn into content on http://blog.yesgraph.com/
Max Child
@ikirigin Sounds good. I don't really believe there are silver bullets but "secrets" is a fun way to describe unevenly distributed insights. Will be following the blog.
Ivan Kirigin
@mlchild that makes sense. Hopefully more even soon :)
Alex Vinogradov
I tried to using this service, but for now it's not clear for me. I need upload my user's address books (this information can be sold without me after some time). Then i got for a unknown algorithms POSSIBLE friends. Which is MAYBE can answer at my own invitation. Looks not like safe service for me, but definitely interesting for founders. For me is interesting to exchange data with developers, which also get address book access. I can share N contacts and get back same N new contacts. Explain me, how i can protect my information there?
Ivan Kirigin
@alexvinogradov4 We're not a data broker. We don't sell any data we receive. In order to help you, you need to have users grant you access to their contacts. And then we can rank them, and return back a ranked set. We can add public data, like what we might find from FullContact, but we don't otherwise add any more data to the contacts. We sell insight, not raw data -- which in the end is what people want anyway. Our terms state that we can only share the data to a 3rd party as part of our service, like hosting on Heroku Postgres. They also state that you can request we delete any of your data anytime. https://www.yesgraph.com/terms/ I should also add that we only allow access via HTTPS, use secure token access, and have client tokens for untrusted mobile client security. https://www.yesgraph.com/docs/re...
Angelo Milanetti
@ikirigin first @yesgraph then http://www.producthunt.com/posts... it's gonna be an interesting time for growth hackers :)
Misbah Ashraf
Look interesting. I'd love to check out this one soon.
Donnie Wang
Perfect timing. Been looking for something like this. Expect questions from me soon!
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