Webflow AI site builder - Turn a prompt into a production-ready site with Webflow
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Turn a simple prompt into a multi-page, production-ready website with Webflow’s AI site builder. Start with structure, styles, and animations, then continue building seamlessly in Webflow. It’s a faster start on a foundation built to scale.
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Webflow
Hey Product Hunt!
At Webflow, our mission is to bring development superpowers to everyone. When we first launched our AI site builder last year, our goal was to help people move from idea to site faster, no matter their design or technical expertise.
Since then, we've leveled it up: Now you can use Webflow’s AI site builder to create a multi-page, production-ready site AND a foundational design system in minutes. And because it’s generated right in Webflow, you can easily tap into the full power of our platform to take your new site even further.
Here’s how it works:
Describe your vision. Share what you’re building and who it’s for. Webflow AI creates a ready-to-edit site draft.
Add some structure, Shape your site’s structure by adding, removing, or reordering sections and pages.
Make it your own. Customize styles, colors, typography, and other elements site-wide.
Go further. Extend, refine, and optimize your new site using the full power of Webflow.
Check out webflow.com/ai-site-builder to try it for yourself!
Questions? Visit the Webflow Help Center for more details.
Show us what you're building!
@josh_berman Congrats on the launch! What was the main vision behind building an AI that turns a prompt into a fully structured, production-ready website?
Webflow
@kimberly_ross The goal was to lower the barrier to entry for Webflow while setting teams up for long-term success. Turning a prompt into a fully structured, production-ready site helps people start faster, but just as importantly, it gives them a solid foundation they can build on, customize, and scale over time.
When you say foundational design system in the Webflow AI site builder, how do you keep the Variables and Flowkit utility classes from ballooning as teams tweak the style guide and add pages later? A diff plus prune view for AI-created tokens and classes means you'll keep the speed without turning maintenance into a cleanup project.
Raycast
AI site builder is Webflow’s updated and improved on-ramp.
With natural language, you skip the intimidating blank page and describe what you want to build. Instead of dropping you straight into the deep end of implementation, it walks you through a site build-out of up to five pages around a theme, topic, or goal.
Webflow is an incredibly powerful tool for professionals; this lets you wade into that power through the shallow end, instead of diving straight into the depths of the full design experience in Webflow.
What you can look forward to:
Design up to five cohesive pages all together as a set — not piecemeal.
Because you're building on Webflow's tried-and-tested Flowkit framework (and establishing a design system simultaneously!), you'll never end up slopped in an AI cul-de-sac.
Make significant sitewide changes easily — and apply them consistently — via global theming controls.
Great for founders, small teams, and partners who want to spin up professional-quality sites that can expand over time.
What I like most: it reduces back-and-forth prompting chaos and instead pushes you to ship multi-page, consistent sites that actually look good.
The Webflow crew ships with craft and pragmatism, and this launch has been a year in the making.
Excited to support this launch and see what you build with it!
Webflow
@chrismessina Thanks so much for advising us on our launch. Your deep insight into the Product Hunt community helped us fine-tune our approach and ensure we showed up in a way that truly highlighted the amazing work our team has been doing.
What if we need to prototype new course landing pages fast without waiting on dev resources? Does it work well for non-designers? I can describe what I want, but I'm not sure I'd know how to "refine and optimize" properly.
Webflow
@klara_minarikova Great question! That’s exactly what the AI site builder is designed for.
It helps you go from a natural language prompt to a structured page (or multiple pages of a site) in minutes, without waiting on dev. It creates the layout, page structure, and design foundation up front so you’re not starting from scratch.
It also works well for non-designers. You don’t need Webflow expertise to get something usable. Refining and optimizing is about simple, visual tweaks like editing copy, rearranging sections, or adjusting styles, not redesigning the site. The structure stays in place.
You can move fast early, get alignment, and bring in designers or developers later to build on the same foundation if needed.
@josh_berman This is exactly what I was hoping to hear! The "move fast early, bring in experts later" approach is perfect for testing ideas before committing resources. Creating the foundation without full redesign frees up our dev team to focus on the actual product instead of being bottlenecked on landing pages.
Super confused & disappointed by this launch.
Seems as if you've rushed to get the functionality out the door to catch-up with Relume etc, without doing it properly. The components are so far off what's available online through various component libraries, which makes the output look like a 2018 Squarespace site.
Would've loved to see this functionality push past what Relume is currently capable of, although it's incredibly far off.
Congrats on the update! Generating both a multi-page site and a foundational design system directly inside Webflow is a big step toward faster production work. How do you think about balancing speed of generation with long-term maintainability, especially so the AI-created structure and styles scale cleanly as teams iterate and add complexity over time?
Webflow
@vik_sh Thank you!
AI offers a lot of promise, but with the AI site builder we’re intentionally optimizing for structure and speed. The core outputs are a production-ready website and a foundational design system. Under the hood, every site is built on Flowkit.
That structure is what keeps things maintainable as teams iterate and expand their site over time. And because the system stays clean, teams actually move faster as complexity grows, not slower.
I really liked Webflow back then, but the pricing forced me to look into other solutions. Today, the market is highly competitive, and with Claude and other tools, we can deliver animations, integrations, CMS—essentially everything—for a fraction of Webflow's cost.
Webflow
@dsitbon Totally fair take. The space is a lot more competitive now, and there are great lower-cost tools that can handle many use cases.
Where teams still choose Webflow is when they need more than a one-off build. It gives designers, marketers, and developers a shared system to iterate on, scale, and maintain their site over time without stitching together multiple tools. That long-term structure, collaboration, and ownership is where the value tends to show up.
@josh_berman Agree :)
If it's free we'd like to use this. Because now most of the AI paid service.
Webflow
@syed_nadeem_quadri Yes — it’s free to use. AI site builder is one of several ways to get started with Webflow, and it’s designed to help you move quickly at the start while setting you up for long-term success.
Turning a prompt into a production-ready site sounds revolutionary for freelancers and agencies. How customizable is the generated design, and can we integrate existing Webflow components?
Webflow
@laiba_danish We’re seeing a lot of traction from freelancers and agencies. As one customer put it, Webflow’s AI site builder is a strong starting point that helps teams move from kickoff to an initial design much faster, giving clients a clear view of the overall vision early on. From there, it’s easy to refine and confidently turn that foundation into a fully polished site.
Within the AI site builder flow, you have plenty of simple controls to shape the layout, styles, and underlying design system. Once you complete that initial workflow, you can use the full Webflow platform for deeper customization. That includes integrating existing Webflow components, importing components from external sources, adding GSAP animations, and extending the site however you need.
Congrats on the 26th launch! Wow! I’ve been following Webflow for so many years now – long before AI was even a thing – and I love how you guys never stop pushing the boundaries. It's inspiring to see a tool stay so relevant by constantly shipping meaningful updates.
As I’m currently building Nuomy, speed is everything. This AI Site Builder looks like it’s going to drastically shorten the gap between a marketing idea and a live page.
Since I’ve seen Webflow evolve for so long, I’m curious – how does the AI handle old projects? Can it help us refactor or update older sites to these new AI-driven standards?
Webflow
@tereza_hurtova The AI site builder is designed as a starting point for creating a net-new site. It doesn’t refactor or rework existing projects, and it can’t use an older site to generate a new structure or design.
That said, Webflow AI offers other capabilities that can help you update and improve existing sites. These tools support things like generating and refining content, managing CMS items, and optimizing parts of your site as you modernize it, even if the original build predates these features.