Tereza Hurtová

Early-stage founders often try to improve their product as much as possible and tend to take almost any feedback into account.

Sometimes they end up adding every feature users (even non-paying ones) ask for, even when those features are unnecessary. The product then becomes more complicated and harder to use.

And I m not even talking about the stage when the product is already established. At that point, there are more users, and their expectations start to differ.

Before AI, I always thought I would NEVER learn how to code. I genuinely admired technical people, watching them code felt like watching magic. I remember wishing that maybe one day, I could do something like that too.

I ve never had any formal education in programming, and I had zero experience building apps. But with AI, I was able to start from just an idea and slowly figure things out on my own experimenting, setting things up, and eventually creating my first interface that I could actually interact with.

It honestly felt magical. It made me realize how fast the world is changing. Coding is no longer something completely out of reach. AI is making it possible for people like me to turn ideas in our heads into real, tangible drafts for the first time.

There has always been a framework for pricing that considers:
Costs
Competitor pricing
Typical price ranges in the country
What the client or company can afford to pay (meaning their business size)
Your personal brand and authority

The more people ask for my services and want to claim my time, the higher I need to set my price (not surprisingly, I then often get ghosted).