What we learned routing user feedback straight into Slack

I want to share a quick lesson from something I built recently.

While working with teams (including engineers at PwC, Vercel, Supabase, and indie startups), one thing was consistent:
feedback only mattered when it showed up where decisions were already happening.

So I built Retour — a small drop-in feedback component that sends user feedback directly into a selected Slack channel, with AI summaries to highlight sentiment and patterns.

Not sharing this as a pitch — more as a case study.
It reduced response time and made feedback part of daily standups instead of a forgotten backlog.

Happy to answer questions or share what didn’t work if helpful.
https://www.retour.tech