Solving a long problem in B2B SaaS: Uncontrollable Churn
If you manage or sell to B2B customers, you know the feeling.
You think everything is fine until something happens outside your product, and you hear about it too late.
Signals outside of your 'bubble':
A restructure hits, and they need to cut all costs.
They get hit with a lawsuit.
A company announces layoffs (your champion may find out after they are already gone)
Social Media sentiment changes.
The company got acquired by a competitor.
New funding is being completed.
None of that shows up in your product dashboards, but all of it affects churn. When you find out, it's probably because they told you they need to cancel due to a budget freeze
This is exactly where Sentiel comes in.
Sentiel watches the outside world for you, tracking public signals like layoffs, leadership changes, funding news and company updates, then sends you an alert when something meaningful happens to one of your customers.
It can even track if the position of your champion is now open in the market, signalling a potential change there.
Why it matters:
You catch risks earlier
You can be proactive and prioritise accounts based on real activity in the market
You avoid being surprised during QBRs
You passively receive Sentiel Alerts, and you take action before churn becomes a discussion
You always know what is happening across your customers
Now the uncontrollable feels easier to manage.
These insights are simple but powerful. They fill the blind spot that every B2B company deals with.
Sentiel helps you stay one step ahead, even when you are managing dozens or hundreds of customers.
Sign up for our Beta and become one of the first adopters.
Replies