Have you ever deleted a feature you spent weeks building?

After spending the last year building a productivity app, I've realised the technology wasn't the hardest part.

The hardest part was deciding what not to build.

Every new feature sounded like a great idea:

• More notifications

• More AI suggestions

• More automation

• More dashboards

But the more we added, the more complicated everything became.

Eventually, we started asking a different question:

"Does this actually reduce mental load, or are we just creating another thing people need to manage?"

That led to some surprisingly difficult decisions, including removing features we'd already spent weeks building.

For those of you who have launched products:

What's the best feature you didn't ship?

And looking back, was simplifying your product one of the reasons users adopted it?

I'd love to hear lessons from other makers who have had to choose between adding more functionality and keeping things simple.