River - AI account executives that demo and close B2B deals
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River enables B2B companies to sell with VoiceAI. When a lead enquires, our AI account executive joins a live call instantly, runs the product demo, handles objections, and closes - so no lead ever waits for a rep's calendar. Backed by founders of Ramp, Kalshi, and Lean.
Replies
River
Hey Product Hunt 👋 Tarek here, CEO of River, building with my brother Sam.
I used to do the same sales demo 15 times a day. Small accounts, same questions, zero time left. So Sam cloned me. My clone sells full time now: it joins a live call the second a lead enquires, shares its screen, runs the demo, handles objections, and closes.
River lets any B2B company do the same. Build your ideal account executive (voice, accent, persona, tuned to your buyers) and give every inbound lead an instant live demo instead of a form and a five-day wait.
Talk to the ramp sales team right now: rivergtm.com/demo/ramp
Will people buy from AI? We're betting the company on it. Tell us what breaks. I'll be in the comments all day, and so will Sam. And my clone.
@tarekabi From the buyer side, what makes me tune out of a demo fast is a rep who can't go off-script the moment I ask something specific about my stack. How does River handle a prospect who interrupts with an edge-case objection versus running its scripted path, and does it know when to hand off to a human instead of pushing to close?
River
@artem_fedorovich Fair. The threshold isn't sentiment, it's deal size, and you set it. Under ~$25K she runs it end-to-end. Above, she demos and hands your AE a warm prospect with the full context.
On going off-script: she's not branching through a tree, she's demoing live and answering the actual stack question based on your previous sales calls call transcripts. Where she's weakest is genuinely novel edge cases. She'd rather say she'll get you the right person than invent an integration we don't have.
@tarekabi The "instant demo instead of a five-day wait" framing is the real insight here most people would've built a better scheduling tool instead of asking why there's a wait at all.
The part I'd actually worry about, watching this as a build: objection handling in a live call isn't really a script problem, it's a context problem. A good AE handles an objection well because they know something specific about that account mid-call, not because they have a great answer prepared in advance. What happens when a lead asks something that depends on information your clone doesn't have yet a pricing exception, a contract detail, something only a human on your team would know? Does it stall, guess, or hand off live? That's usually where these systems either earn trust in one call or lose it permanently.
River
@mohsen_bashirzadeh You put your finger on the right issue and you're right that it isn't a script problem.
The honest version: she doesn't guess. When a lead asks something that depends on context she doesn't have, she says so and gets it to a human rather than filling the gap with something plausible. That costs momentum in the moment. I'll take that over a buyer finding out two weeks later that the answer was invented.
Where you're right that we haven't earned it yet: "hand off live" is the version I actually want, and today it's closer to "flag and route." That gap is the next thing on the list.
@tarekabi Congrats on the launch! A sales rep with live demo is a win
River
@kutlwano_melamu Thank you. The live demo is the whole bet, glad it lands.
@tarekabi & Sam! Good product, I can see myself using a tool like this!
Congrats on the launch🚀 this is such a smart application of Voice AI to a real pain point in B2B sales! Instant lead response is often the difference between a closed deal and a cold lead, so automating that first touch is genuinely brilliant.
How do you ensure the AI's tone and pitch stay aligned with a company's brand voice, especially for businesses with more nuanced or consultative sales processes?
River
@aymi_malik Thanks. Voice, accent, and persona are tuned per company, and she's demoing your actual product rather than reciting a pitch, so the tone comes from your material.
On consultative: that's exactly where we don't pretend. Above your deal-size threshold she demos and hands your AE a warm prospect with the full context. Under it, single decision-maker, she runs it end to end. Nuanced multi-stakeholder deals stay human on purpose.
@tarekabi Got it!
letting AI actually close deals feels bold lol. is the demo part usable on its own if im not ready for the full thing?
River
@doganakbulut yes exactly you could use the demo now without the closing. Happy to look into your use case and build for you
YourSitee
Having an AI account executive instantly join a call, share its screen, run the demo, and handle objections is honestly wild :)
As a founder, the idea of never losing an inbound lead just because nobody is available feels very compelling, especially for smaller teams where repeating the same demo can consume the entire day. The hardest part is probably knowing when the AI should keep selling and when a deal needs human judgment. Curious how River detects that moment, especially with unusual objections or larger accounts?
River
@andrasczeizel Great point. Honestly we did on that one. Rather than have the AI guess when a deal needs judgment, we made it a number you set. Under ~$25K, single decision-maker, she closes. Above it, she demos and books your team.
Blunt, but it means the "should I keep selling" call isn't left to a model on unusual objections. Where it's still hard is the messy middle, and I'd love your read on where you'd draw the line.
This is an excellent idea, and I’m currently facing exactly this problem, especially with multilingual products. After my new product launched, I don’t have enough customer service staff to introduce it to users. It would be a great experience if AI avatars could take over client communication and product demos. I believe this will bring tremendous help to both B2C and B2B businesses.
I tried chatting with it just now, and I found it often fails to fully grasp what I’m trying to say, and I’m not sure if it’s an issue with my expression. Besides, can it actually operate my product interface to conduct real demonstrations for users? How are real cases and practical data implemented here?
River
@caryzz The misunderstanding is on us, not your expression. I was looking into your conversation transcript with her and that's exactly the kind of thing I want to fix, thank you for your patience and for sharing!!
On the interface: yes, she shares her screen and walks through the product live, not a canned video. Multilingual is already there (English, French, Arabic, more), which sounds relevant for you.
This is nice. How long does it take to train River to sound like a specific company's actual sales style?
River
@dhiraj_patel5 Based on the sales transcripts that you have, but with good data we can spin up your agent within 48 hours!
Premast
River
@samirrashed Thank you Samir!!
MonoCloud for Startups
An AI that qualifies and demos consistently would save most teams real hours before it ever closes a thing. The closing claim is the ambitious part, because B2B decisions happen in rooms the AE is not in. Show me it nurturing a slow deal and I am paying attention.
River
@shivangit26 Fair skepticism, and the closing claim is deliberately scoped. Under ~$25K with a single decision-maker she goes end to end: proposal, follow-up, contract. Above that she demos and hands off. We're not claiming she wins the room she's not in.
On nurturing a slow deal, that's the part I'd actually show you. She follows up across email and WhatsApp for days when there's no reply. Happy to walk you through a real one: rivergtm.com/demo/ramp
@samabi love this, went through the live demo on your site and booked a session to chat more. I think this solves a great need for founders.
River
@samabi @neal_mann THank you it means a lot! Yes i was in this position and needed to amplify myself to be able to grow sales without headcount. Happy to see it relate with you 🙏
The $25K deal size cutoff is the most honest design choice here. Most AI sales tools claim they can close anything, which immediately raises red flags.
Thanks for your honesty 😊
River
You're right @mohammed_messeguem ! Glad you've realised
we know that there are some relationship based deals where humans need to be empowered and some where humans are a blocker which tend the smaller transactions and we're focused on that