Saba Karim

rfrd - Personalized videos for an enhanced customer journey

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Rfrd generates more qualified leads, shortens sales cycles, and improves product adoption by optimizing video across the entire customer journey. Display personalized video playlists to each viewer based on who they are and what they need.

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Alex Guest
We built rfrd because we needed it at our last company. Our best leads came from our testimonial and product explainer videos, our best deals watched case study and onboarding videos, and our best customers watched best practice videos to get more value. We needed a better way to collect, display, and optimize video across the customer journey. rfrd uses contextual data to put the right video, in front of the right person, at the right time along the customer journey. This helps consumers make better decisions faster and improves KPIs for businesses. We're excited to show the world a better way to use video!
Alex Guest
@jessicalamma Thanks Jessica - we really appreciate your support!
Alex Guest
@hashi_khan Thank you! Let me know if you want to chat about the types of videos that can drive your goals. rfrd has tools to help you capture testimonial videos from your biggest fans and record product videos. Even if we're not the right fit, I'm happy to help in any way that I can. Feel free to connect with me on Linkedin or shoot me an email: alex@rfrd.io
Yuya Julien Takada
@guestbrew Congrats on the launch! Super excited to see how it evolves. There's always room for improvement in acquiring qualified leads from the website. It'd be better if it has a feature to control the speed.
Nick Russell
YES! Anything to help shine a light on the 'black box' of spending on video gets my vote! 🙌
Nick Russell
Nice work @guestbrew and team, congrats on the launch!
Alex Guest
@n_russell Thanks for your support - I really appreciate it! There are great tools that demonstrate the value of video (views/plays, playback heat maps, etc.), but we found that they didn't go deep enough - they lacked context. We wanted to know what videos drove specific results; who is watching, the content that they're consuming, and the actions they're taking. By better understanding that, rfrd can tell you what you need and help you record it if you don't have it today. Then, we automate the display while optimizing performance over time based on the audience. Let me know if you'd like to chat more. Connect with me on Linkedin or shoot me an email: alex@rfrd.io
Allen Asagib
This is awesome! Congrats on the launch to the @makers!
Laurentiu Ciobanu
Oh wow! This looks so cool! Congrats!
Saba Karim
Kind of like how Amazon ratings help buy products, and reviews help you pick a restaurant, rfrd helps you capture testimonials that you embed on your site, to make more sales. It literally is videos for every stage of your customer journey - providing more value and insights for your audience. Congrats to the team for building an awesome product. Check out the demo, and let it help you drive more revenue!
Shushant Lakhyani
This is a much needed tool for businesses to win trust of customers!
Alex Guest
@shushant_lakhyani You nailed it! Your prospects and customers want to hear from people they trust. Their peers, their community, and experts who understand them. Video captures that authenticity and makes it more available, more easily accessible. Happy to chat about video testimonials, references, and case studies anytime. Connect with me on Linkedin or shoot me an email: alex@rfrd.io
sowmya k s
Great work!
Maria Mikhailova
Very cool project! Congrats on your launch
Huy Doan
The idea looks amazing. Congrats guys on the launch! Just a quick question from my side, is it possible to tag the setup code through Google Tag Manager as I believe that you could conquer more non-tech users like marketers or sales people. And if the customer declines the cookies, does the software still track them?
Alex Guest
@huy_doan_quang Great questions! Happy to dive-in with you 1:1, but here's some quick answers: You can add us through Google Tag Manager! It's perfect for adding a programmatic video playlist to your marketing site and landing pages. Our viewer insights are based on the IP address, cookies, and some additional device-level identifiers, so we can still identify viewers if they've declined cookies. Once there's a conversion event (lead capture, demo scheduled, free trial sign-up, etc.), we can append all of the previous viewer data to that contact record in your CRM / marketing automation platform. Connect with me on Linkedin or shoot me an email if you'd like to schedule a time to chat: alex@rfrd.io
Vinorajesh Raphael
Great Work
Mauricio Sevilla
Thanks for sharing your product ?makers
Arnab Mishra
Nice idea for personalisation ! Congrats on the launch @guestbrew
alex
Woooooooo this is so great!🤩
Ghost Kitty
Comment Deleted
Jerry Paula
Well done on the launch and demo!
Alex Guest
@jerry_paula Thank you! Product Explainers are an important part of any company's video library. We'll be posting a blog about it next week if you're interested in some Thanksgiving video recipes that help drive leads.
Gloria Jean
Super nice and clean product demo ✨✨✨
Alex Guest
@gloria_jean Thanks! Product Explainers are my favorite video type because they can be fun, funny, and creative as you tell your story. We're posting a blog next week with some Thanksgiving video recipes that cover different video types, their key ingredients, and how you can use them to drive specific results.
Dunlap Alyson
Congratulations, big achievement
Rohan Patil
Wow...this is amazing!!! @guestbrew
Gajanan Sawale
@imsabakarim congratulations on launch
Manav Sharma
💯 Like It