Buyers stay longer when they talk to a demo instead of clicking through it

We've watched the same prospect take two demos back to back, one click-through, one voice-guided.

Click-through: 90 seconds, 4 screens, bounce. Voice-guided: 7 minutes, 3 questions about pricing, 1 about integrations.

A sample of one isn't data. But the pattern shows up across sessions: when buyers can talk, they ask the questions they actually have instead of skimming for the exit.

What's your read on voice vs click for B2B buying? Generational thing, product-complexity thing, or something else?