78% of B2B buyers buy from the first responder. Average response time to a demo request is 42 hours. By the time your SDR calls back on Monday morning, the buyer has already taken meetings with 2-3 competitors who got there faster.
Meanwhile that "Book a Demo" button is doing nothing. The buyer wanted to talk right now. We sent them to a calendar.
A fully-loaded SDR costs $110-150K/yr. 75% annual turnover. 17 productive months in a 1.8-year tenure. 30% of booked demos don't show up. The math on the entire stack is brutal.
