From Open-Source Blog Platform to Full-Stack AI SEO Agent: The Story Behind RankSpot

Hi there 👋

Two years ago, I had a pretty simple idea.

Founders and creators needed a better way to manage their content - blog posts, newsletters, changelogs, all in one place. So I started building BlogBowl: a clean, hosted platform where you could manage everything under one roof without stitching together five different tools.

It felt like the right problem to solve. And for a while, it was.

The AI wave changed everything

Somewhere along the way, it became obvious that AI wasn't a trend - it was a shift. And I knew I needed to move fast.

So I paused, rebuilt a big chunk of BlogBowl, and added AI capabilities. The idea was simple: why write blog posts manually when AI could help you research, draft, and publish them automatically?

We launched on Product Hunt. And something unexpected happened - we won Product of the Day.

That was a great day. Genuinely. The kind of day that makes two years of work feel worth it.

The feedback that changed everything

Then the comments started rolling in. And the feedback was consistent - almost every person said some version of the same thing:

"This is cool, but I already have my blog on WordPress / Shopify / Webflow. Can it work with that?"

Here's the thing: BlogBowl is the hosting. That's the product. You move your blog there, and it lives there. It's not a plugin you bolt onto your existing setup - it's the setup. Btw is's open source

For a lot of people, that was a dealbreaker. They weren't looking to migrate. They just wanted the AI content engine without the infrastructure swap.

That feedback stung a little. But it was also incredibly clear.

So I split the product in two

BlogBowl stayed as a hosted content platform for people who want to create their blogs, changelogs & help docs from scratch.

RankSpot became something new - an AI SEO agent that connects to your existing website and publishes optimized articles to it every day. No migration. No new CMS. Just plug in and grow.

What RankSpot grew into

Once the products were separated, I could finally go deep.

I added competitor tracking that scans daily and targets their keywords automatically. Keyword research ranked by real opportunity. Articles with quotes, tables, internal links, and images. Reddit monitoring to find conversations your customers are already in.

And it's built for AI search too - so when someone asks ChatGPT about your industry, your business is the one that gets recommended.

Two years, one pivot, 130 GitHub stars, 2 products

We've been building in public the whole time. The open source side picked up 130 stars along the way, which still feels surreal.

The pivot wasn't easy. Splitting a product you've spent a year on is uncomfortable. But when every single person gives you the same feedback - you listen.

RankSpot exists because people told us exactly what they needed ❤️