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Kevin William David

PromoRepublic for Buffer - Daily content ideas for your Buffer posts

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Kevin William David
Hunter
PromoRepublic delivers content ideas based on holidays, historical dates, events and trends directly to your Buffer queue. Always know what to post with over 1500 post templates and 1000 content ideas. Relevant ideas and templates will be delivered to Buffer automatically and for free.
Tom Goldsmith
Sorry to a bit negative but I just gave this a go and there are no options in terms of categories, regions so you get posts that are pretty irrelevant. For instance as I am in the UK, posting about the start of the NFL season is not going to resonate with many people or posting about gaming when my brand is all about getting people out of the house wont work either. So sadly the first thing I had to do was delete all of the posts that were added to my buffer queue. Fundamentally I like the idea, there are loads of trends, events and general "newsjacking" that can work quite well as content and I don't want to spend time trying to find them but I think it needs a more developed way to actually choose what goes on to your feed and some genuinely high quality templates to choose from for each story/tweet.
Valeriy Grabko
Maker
@tomludus Hi Tom! Thanks for your detailed feedback! Yes, holidays and trends now only for the US. We pointed it on the page http://get.promorepublic.com/buf..., but I think it's not so obvious. In future we plan to add events for the UK.
Paul Shuteyev
Maker
@tomludus Thanks Tom! Indeed, we focus on US holidays, trends and special occasions. Instead of generating more common post ideas, we try to provide the best quality, even if it's just for one country at the moment. But you have our word, UK and CA are next!
Tom Goldsmith
@valeriy_grabko so it is! :-) I tend to try things out rather than read the site so that's my fault. Just to add to my earlier comments having thought about it for a while. I would really love something that would give me a list of potential content ideas several weeks in advance. That way I could either use the templates you provided or create my own and tie those events into all of my marketing. I often find that I wake up, go on twitter and see something and think "I wish I had known about that because I would have done something" the underlying research required to predict all of these events rarely gets to the top of my to do list.
Valeriy Grabko
Maker
@tomludus exactly! it's really hard for marketer to monitor important dates for different industries and locations. Also you can find at http://promorepublic.com not only holiday templates, but templates for internal occasion - like quotes, promotions, announcements. You can use them for the UK locations too.
Roman
This is the logical next step in the marketing pipeline. While Buffer helps you schedule things, the next question is what to post, especially at scale. There's tremendous value here and PromoRepublic seems to understand this well.
Alex Marshall
This is awesome and so simple to set up! I think I'd like the ability to see all of the posts before I upload them to my buffer queue, and then select them individually. I just uploaded the first 10 and none of them were particularly relevant so I had to go through and delete them one by one from my queue.
Paul Shuteyev
Maker
@marsh931 Hi Alex, and thanks for your question! Post ideas are close to 100% relevant for US users, as we focus on one country at the moment, to provide the best quality. Post ideas are based on holidays, special occasions, trends and more.
Valeriy Grabko
Maker
@marsh931 Hey Alex! Actually it is a great idea! Maybe we can use it directly from PromoRepublic interface, like Quuu doing. What do you think?
Alex Marshall
@paul_shuteyev Thanks for your reply, that makes sense
Alex Marshall
@valeriy_grabko Yeah I think that would be fine. You could still send an email saying that new posts were ready, link me to PromoRepublic and then I select the ones that I want to send to my buffer queue :)
Paul Shuteyev
Maker
@marsh931 @valeriy_grabko Good idea, thanks!
Anatoly Sharifulin
Awesome, guys. Good work!
Paul Shuteyev
Maker
@sharifulin Thanks man! Have an awesome day! :)
Eugene
Looks interesting. Is this just an integration, or do you have your own content marketing tool?
Max Pecherskyi
Maker
@medvednikov yes we do have a full blown Calendar of Content Ideas! Buffer Integration in only the top part of the Iceberg called PromoRepublic.com :) check it out and share your feedback!
Paul Shuteyev
Maker
@medvednikov Sure, PromoRepublic is a core-product - Calendar of Content Ideas (with built-in scheduler, design editor and more), but we also pay attention to integrations. Buffer is just the beginning - will announce more of them soon!
Eugene
@maksym_pecherskyy Well, thanks, will try soon!
Vova N
The content play is what we invested in but delivery matters. Respect
Paul Shuteyev
Maker
@volodymyr_nesterenko Hi Volodymyr! True, but you still need awesome content to benefit from content seeding, and viral spreading. The better the content, the easier to spread it!
Vova N
@paul_shuteyev holy truth, I couldn't agree more, Paul
Paul Shuteyev
Maker
@volodymyr_nesterenko Have a great day, and thanks for participating in discussion. This helps us improve our product a lot!
Kris White
As some/many of you may know, Buffer used to have their own Suggestions tool built in. However, they discontinued it and while it was frustrating at first, I definitely respected that decision. Personally, I found myself adding content suggestions to Buffer without ever reading them (for shame, I know). It just became a habit, and I felt like I was cheating. And if there was engagement/dialogue about the article, THEN I'd go back and read it. It just didn't feel right. Anyway, just some food for thought. I'm not saying these tools aren't useful. In working Social at ad agencies or anywhere really, it's absolutely helpful for content calendars. It was created to solve a need, I just hope it doesn't feed into the social sharing churn (all shares, no reading). Here's the article from Buffer regarding their decision to shut their suggestions tool down: https://open.buffer.com/retiring...
Paul Shuteyev
Maker
@krisryanwhite Hi Kris, and thanks for the comment! Before I discovered Buffer, I used Percolate, which also has a so called Brewery - the tool which suggests you trends. But the problem was it didn't provide you with the templates, with exact visual materials created professionally right for the trend/event. In our case we focus on professionally created content - these are mostly holidays, special occasions. So you don't need to think much about a holiday, but at the same time you have an awesome template created for that holiday.
Kris White
@paul_shuteyev Gotcha. Makes sense! In that case, I can definitely see social media managers jumping all over this :)
Paul Shuteyev
Maker
@krisryanwhite thanks again for the thoughtful comment, and have a great day :)
Nazar Begen
Great news! We're using Buffer. Buffer with PR will be more powerful tool. Thanks!
Paul Shuteyev
Maker
@nazarpanchyshyn Thanks, nice to hear that! Hope you like our ideas with pre-made templates, usually they get 75%+ more likes and shares. We love the engaging effect!
Artur Kiulian
Content marketing tool level GOD, love it!
Paul Shuteyev
Maker
@arturkiulian Hah, thanks Artur! :) Content is the king, indeed.
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