The best day to launch on Product Hunt
This is a recurring topic here and I recently had many related discussions. So, I wanted to share with you three different stories, three different perspectives and approaches for inspiration.
TL,DR: IMHO There's no perfect day to launch. Just launch it.
Launching on a Monday for maximum exposure
@TwelveLabs attended AWS re:Invent last week with a series of announcements. They launched on Product Hunt on a Monday, the first day of the conference for maximum exposure.
Launching on a weekend for less competition
@Ultracite, an open-source product, for developers, built by a solo maker, launched on a weekend, less competitive than a week day according to @Product Hunt. @Kilo Code targets a technical audience and launched on a weekend, too.
Launching after gaining traction on X
@Dimension first launched on X, got some traction (3.5M+ impressions), and launched on Product Hunt the next day, riding those tailwinds. @Mastra also took this approach when they launched 1.0.
Final thoughts
Different launches, different timings.
So, when is the best day to launch? On a week day, on a weekend? On a Monday or a Tuesday?
In their launch guide, [1] @Product Hunt puts it simply:
The best day to launch is when you're ready.
Keep it simple. Launch, and keep launching.
Product Hunt is about consistency. It pays off in the long term.
That's it! Hope you find this read helpful.
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