How often should you launch on Product Hunt?
One of the common questions I get is How often can you publish a product on Product Hunt?
The guidelines state this clearly:
"You can launch as often as you have new significant product iterations available."
If you’ve made major updates or pivoted your product, you can relaunch it on Product Hunt, even if it hasn’t been 6 months since your last launch. To do so, submit a request explaining the significant changes, and the team will review and let you know if it’s approved.
My recommendation is to do this as often as possible, because it increases the visibility of the company (but don’t do it at the expense of quality).
One of the best and most visible examples on this platform is @__tosh and @peterbuch with @findable. project, which is dedicated to AI SEO – I’m attaching it for inspiration. 🙂
I noticed them because their product is relevant to this AI era (AI SEO is an interesting topic to me), and they launch frequently.
And another question for you:
How many times and how often did you manage to launch on Product Hunt this year? :)
Replies
App Finder
@byalexai I agree. Only when you have a significant update. Launching too often may give some short-term success but will hurt your reputation.
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@byalexai That's the thing! Product Hunt also recommends launching only with the major update. Quality > Quantity.
Cal ID
@byalexai I have a similar stand, building buzz takes time and focused energy, and rushing launches too close together can scatter that momentum and tire your audience. The real power lies in pacing launches around major updates that genuinely add value, then doubling down on outreach, storytelling, and engagement to maximize each launch’s impact. Quality launches with intentional campaigns will always outperform just frequent ones.
@byalexai well, yes, but what if we have a huge pivot or update within six months of our first launch? we haven't launched yet, so it's hypothetical :D but can we have our second launch sooner than six months after the first?
as a multimodal AI detector, we thought of launching with three modalities and keep working on the fourth one and launch it later on
Fakeradar
We plan to launch with a Windows app and soon after the Android app is released. I hope, the mobile app will be ready less than six months.
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@artem_anikeev what are you gonna launch?
Fakeradar
@busmark_w_nika an app that protects video conferences from deepfakes -
https://www.producthunt.com/prod...
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@artem_anikeev I can see 404 site :/
Fakeradar
@busmark_w_nika we launched today and then decided to postpone the launch. Link to our website page - https://fakeradar.io/
HakkoAI
Great insights here! I've been analyzing launch patterns and found that timing is just as crucial as frequency.
From my experience, the sweet spot is launching every 2-3 months with genuinely significant updates, but here's what most people miss:
Weekend launches (especially Sundays) often perform better due to less competition, as @konrad_sx mentioned about the findable. examples.
The 48-hour rule: I always prepare my network 48 hours before launch. This creates anticipation and ensures strong early momentum, which is critical for trending.
Feature bundling: Instead of launching every small feature separately, I bundle 2-3 related improvements into one "major update" launch. This creates more substantial value for users and justifies the launch.
The key question isn't just "how often" but "how strategically." Quality launches with proper preparation will always outperform frequent launches without substance.
What's your experience with launch timing? Have you noticed patterns in your most successful launches?
@oratis I'm curious as to your network prep strategy if you're willing to share more...preparing to launch BOSS.Tech and need all the help I can get!
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@konrad_sx @oratis Thank you, Oratis. I encourage you to post this as your own thread in the Product Hunt forum, I found it useful :)
App Finder
Just looked at the launches from @__tosh and @peterbuch, that's really interesting, launched about 20 times within the last 4 months, each time featured, nearly each time within top 5. All specific features of their AI SEO tool launched as separate products.
May be a good marketing strategy, but
a) this probably only works in very specific cases when you build something that's in very high demand currently and the functionality is splittable like this
b) from a user perspective it would surely be better to have on product with comprehensive functionality launched at once, and I think that may therefore also be better for long-term success
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@konrad_sx I also noticed they launched mostly during weekends, so it could help them with the top 5.
App Finder
@busmark_w_nika I see, then that sure made it much more easy
This makes sense. I’m curious – from your experience, what kind of updates usually get approved as “significant” by the PH team? New features, redesigns, or even just a pivot in positioning?
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@arina_chen Cannot say it certainly, but it was usually some additional feature or something like expanding the app from one OS to another with some additional features.
@busmark_w_nika This is going to be the first launch of mine this year but certainly not going to be the last one. I plan to launch the iterations of Zanderio as soon we have some significant upgrades to it.
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@sheraz_abdul_hayee do you have a website? :) So community can see in advance :)
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@sheraz_abdul_hayee Cool! Thanks!
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@sheraz_abdul_hayee One Hint: If the PH is crucial in terms of lunch, make the CTA more engaging – like a week before, make it as a separate button and write above: Support our launch on XX.XX.2025 :) Hit the follow button on the page.
@busmark_w_nika Thanks for this suggestion going to work on it!
Product Hunt
Great question!
I personally think that when the product you're working on has a significant update, it's a great time to launch. Traditionally significant updates typically take a couple of months but now with AI and cracked engineers we're seeing folks shipping major features in weeks to a month.
With all that being said. I think spacing out launches is smart, there's a reason Apple waits so long for a Keynote event. If it's a huge update, ship it regardless of timeline. This could be an entire app redesign, adding a product-defining feature, or even supporting new platform(s).
If it's smaller feature, I recommend bundling it in a "suite of updates" so that the launch feels more impactful. This typically comes around 3-6 month markers.
Your gut is your best judgement. If you, your team, and customers feel like it's huge.... then it most likely is a good thing to launch :)
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@gabe Thank you, Gabe, for clarifying. What is considered to be a major update? Can you give us a few examples? (Because this question was asked by more people under this thread.)
Did anyone ever had any negative experience and their launch was rejected?
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@nicklaunches Personally, I haven’t experienced it, but some people have been rejected. Usually, the reason was that the launch wasn’t significant, for example, a similar or identical product had already been launched many times, so it no longer had that “wow effect,” or it didn’t comply with the platform’s rules.
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@manu_goel2 Happy you find it helfpul :)
Good advice! Though I worry about my audience experiencing launch fatigue.
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@tmtabor why? I mean, when you launch moderately with the major updates, it can be good. :)