Nika

How do you warm up the community (potential voters) before the Product Hunt launch?

I would like to follow up on the previous discussion on How far in advance do you prepare your launch on Product Hunt?

In this case, I would like to share with you, but also listen to you in a brainstorming session:

What activities do you use to activate the community and potential upvoters for your upcoming launch?

I would start with the most basic ones.

  • The "Notify me" page

  • DM existing Product Hunt users on social media – make sure they are available on the weekend (write in advance and on launch day)

  • If you have existing product users, remind them too

  • Convert non-existent platform users to create an account on Product Hunt (in advance)

  • Posting on social media

  • PR article/filling in media space (podcasts, videos) – where you mention the launch in between your speech

  • Increased activity on Product Hunt and in private group chats/communities (e.g. WA, Discord, Slack)

  • Reminder email sequences.

I would be happy if you could share other tactics that have worked for you in activating the community. :)

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