Have you ever pivoted your business / idea? 💡

We did! We started out building a feature-heavy productivity tool customizable dashboards, integrations, analytics… all of it. But early users didn’t care about customizing anything. What we kept hearing was:

“Can you just do this for me?”

That insight forced us to step back. The pivot wasn’t about adding new features it was about removing friction. We shifted our entire thinking from “tools to manage tasks” to “commands that complete them.”

That’s exactly why Tiny Command resonated. It doesn’t teach the user to do more it does more for the user. It’s not just a product pivot, it’s a mindset pivot. And it’s surprisingly rare.

Love the direction you’ve taken.

Completed pivoted in an interesting way.

Was giving consulting services in Sales, Gen AI and Software Delivery.

Through my consulting in sales, I was solving winnability and long sales cycle problems. I had been able to convert 70% deals in my life but it was always tough to have others adopt the same method.

Then one day the 3 services mingled in my mind and gave birth to 2 products which are now close to launch.

I had never thought that there could be a product to solve those problems. For the first product, I was not convinced that it was good -- so I kept it on the back burner. Only when I myself had the need for that product at least 2 times in next 3 months, did i pick it up again.

And then there was the grind to find ways in Gen AI that did not exist (I was surprised to learn that despite all the hype, we were still not there). But it was immensely joyful working through all the challenges and finally having it all ready.

Also, it's interesting that more than a couple of investors (2 big ones included) have approached me as they want to invest...even before launch. I have not decided to go on that path yet and continue to be bootstrapped.

Fingers crossed.

I ran a logistics company, that started as an e-grocery, that then became asset light and run on software. Each pivot seems obvious now, but led to a new investment round and happier investors. Pivots doesn't mean failure. It is a founder finding their way or looking to make impacts in the world.

I'm currently pivoting from a product I worked on for 2 years to another, in the same field (language learning), but it's a relatively big change. Initial feedback is good, and I'm still of the belief this was the right call. Time will tell. My regret is not thinking about the business model in Take 1 with much more care initially, and avoiding a lot of time spent learning that the hard way. Same old story, right? :)

Yup - pivoted once, and honestly, glad we did.

We started with a tool that was supposed to streamline internal scheduling for teams. But while testing, we noticed solo creators and consultants hacking it for external bookings. That wasn’t our “target user” at all, but the use case was so clear we couldn’t ignore it.

So we leaned into it. Redesigned the product for outbound scheduling, stripped the bloat, and now it’s a free alternative to Calendly with all the premium stuff unlocked.

The pivot didn’t just change the product, it clarified the problem we were solving. And once that clicked, everything else got easier- messaging, growth, feedback, all of it.

Sometimes the market tells you where to go, you just have to listen.

Yeah, big time. Started with a study app, but users kept asking for social features — so we pivoted to a study group hangout instead. Way more engagement, way less solo grind. Totally saved the project.

Oh yeah, in a shorter time even. Meaning had an idea in January but now pivoting again in June.

We actually just did!
We started as a feedback tool, but kept hearing the same frustration from founders:

"I'm juggling Google Analytics, Hotjar, Mixpanel, Typeform, and Intercom just to understand why users are churning."

So we went back to the drawing board and built one platform that combines:

User behavior tracking (replaces Mixpanel/GA)

Session recordings & heatmaps (replaces Hotjar)

Research studies & usability tests (replaces Maze/UserTesting)

Live feedback collection (replaces Intercom widgets)

AI-powered insights that connect everything automatically

We are launching next week on PH and hoping for a successful pivot....fingers crossed.

2 times, as business and market evolves, pivoting is needed when there is less traction on the idea. I have pivoted auditzy.com 2 times, and now we have the PMF. Similarly while building inappredirect.com, it's the same journey.

As a founder I personally felt that to pivot also, you should have at-least something to try first in the market, pivoting with product is always better than pivoting with ideas.