Are you going to relaunch a product after a long time? What should you do? Tactical steps
Last night I opened LinkedIn for a moment, and at that moment, someone wrote to me who is going to relaunch a product after a year and a half. (Yes, I do not have anything to work on Friday night, don't blame me, I do not have a social life) :D
Needless to say, a lot has changed on this platform in a year.
He asked how he could repeat his success, because then he effortlessly gained over 200 upvotes.
First of all, you need to understand that the rules have changed, e.g.:
Featured vs. launched products
There is no longer a Notify me page
The way of self-presentation has also changed
So what should you do? (Or how I would proceed):
I would publish a significant post in the relevant forum of my product, stating that a lot has changed in a year and a big relaunch is coming soon (reveal only some of the changes, the rest will have to wait for the launch)
I would actively participate in the discussion on the platform at least 1 month before the launch.
I would connect with the most regular users of this platform on social networks and ask them to follow our launch page (mention the date of the launch too)
I would also increase activity/communication on social networks.
I would contact people from the previous launch and update them that the new changes are coming
To increase the chances of being featured, I would make sure that a similar product has not been launched before (novelty) – this can be done, e.g. by browsing through the search bar or looking at product categories, or launch history.
Last but not least, I would also focus on polishing the materials needed for the launch (logo, graphics, videos, first comment, description, correct product category placement and timing).
This is just a fraction of the things that can be done. I would also like to hear your perspective and experiences with how you relaunched your products after a long period of time (and successfully)! 🙂
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