Every morning, I scroll through the new launches to see what people are building, as many others do, and some recurring patterns are simply impossible to ignore.
When your product hits the front page, you have exactly three seconds to convince someone to click.
Just three gatekeepers stand between you and a new user:
It's true: Having a great product that is useful, efficient, functional, and, why not, even good-looking is the absolute foundation for selling it effectively. But is it enough?
Building a product and marketing it are completely intertwined, especially today. You simply can't do one without the other.
Think about it this way: Imagine being the owner of an amazing Michelin-star restaurant with a famous chef who constantly cooks delicious, fresh meals. Now, imagine putting that restaurant in the middle of nowhere, 100 km from the closest city. How many people would actually eat there?
I was watching an interview with one of Airbnb s founders recently, and one specific detail really stuck with me.
In the beginning, they didn't try to conquer the travel industry; they barely even tried to conquer a city. They started with about 50 core users in the New York area. They catered to a hyper-specific, tiny niche and built their empire outward from that one small epicenter.
Right now, at NiceJourney, we are working with a client taking the exact opposite approach.
