When you're bootstrapping, cash is handled very carefully. You don't have thousands to drop on an agency just to see if your idea has legs. But you still need words to write social posts, a simple landing page to gauge interest, maybe a full email sequence, and much more.
From what I ve seen as a professional writer, most new founders tend to rely on three main alternatives:
DIY route: Firing up ChatGPT and hoping for the best, maybe thinking, "That's how everybody's doing it now, so that must be the best way."
Gig roulette: Hiring a freelancer on Fiverr or Upwork who does everything, from branding to graphic design and copywriting. Feels like saving a lot of money until you see the results.
Internal favor: Tapping the co-founder or team member who "knows how to write" to draft the copy. Kind of like the -My cousin does it better- version for start-ups.
Now more than ever, when you look at new products launching on Product Hunt or anywhere else online, the conversation is dominated by one topic: virality.
There is an endless stream of tools and hacks promising to make your content "explode." It often feels like "going viral" has become the default KPI for every modern business. If you aren't trending, are you even growing?
But is going viral a real, effective marketing strategy?
