Spoke to hundreds of businesses in last 4 years, here's what I learned

Over the last 4 years I have spoken to hundreds of companies.

Here is what I learned:

#1 - Tech fatigue is real

People are tired of trying to figure shit out all the time, they just want someone competent to tell them what to do.

#2 - Your site design doesn't really matter

I've used SaaS applications with crap UI and UX who are making millions a year. Stop obsessing about this. It means nothing.

#3 - B2B sales happen during calls
If you're selling B2B and NOT regularly jumping on calls with your clients - you're doing it wrong. Calls with your clients are how real relationships are built and where B2B sales happen. You just need to know what you're talking about, be friendly and professional.

#4 - Email marketing is broken

The complexity of email deliverability is too much for the average business owner. SMB's hit the hardest. Gmail and Outlook are silently killing your business and you don't even know it.

#5 - Honesty and competence is a super power

People are so tired of salesly BS, that you can build insane trust and loyalty if you're just brutally honest about what you can't do, or what you don't know.

#6 - Stop trying to sell

During discovery calls, stop with the standard salesly BS, start helping them right away and talk about how you're going to fix their problem and what success looks like. I perform tests with clients live on the call and start giving them free advice even before they paid. I close 90% of discovery calls like this.

I probably missed something, feel free to comment.