Hans Desjarlais

Next month I'll be re-launching Hello Inbox on PH as a B2B email deliverability SaaS.

But, there's a back story I wanted to share with the community on how I validated the idea, and scaled to $12K MRR before deciding to build and launch a SaaS solution for my clients.

We got 272 founders to sign up for Causo after launch.

Nice number. Felt good for about 12 seconds.

Then we looked at the funnel properly and got humbled pretty fast.

253 created a company profile.
92 completed onboarding.
90 got matched with investors.
38 actually launched outreach.
18 became paying customers.

If your business sends emails, transactional or marketing, you'll want to pay attention because this directly impacts your bottom line.

What I've observed in the last 4 years isn't good and the frustration is real.