For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.
At the same time, we kept reading the same advice everywhere: "founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.
I've spoken to several customers and BETA users trying to determine the correct pricing model for Hello Inbox.
Originally I thought a pay-as-you-go system was the right approach, but after speaking to a few BETA users and customers it turns out maybe that isn't the best approach because several of my features require recurring use.
Roman generals never went into battle with an untested plan. They convened a consilium a no-holds-barred council of war where officers could openly criticize strategy, expose flaws, and prevent stupid mistakes before it was too late.