@chrismessina In 2011 I suggested the idea of "Squares" as a new way to organize your posts: https://plus.google.com/wm/1/+To... (square, like a town square!)
In my opinion, one of the largest problems with Google+ was that if I followed someone for a particular interest, they likely were going to post about multiple interests. This features request was a way to tame the noise. Circles were only a fraction of the filtering solution.
Collections seems to be the exact same thing that I proposed, but years too late. Hopefully it will gain some traction and filter the streams.
Facebook and Twitter still don't have any way to opt-in or opt-out of specific topics from a contact, which for me personally makes them less useful and more noisy.
@tombielecki actually, I also proposed Squares when I was working on Google+ — before we launched. I was skeptical of the Circles-only model and wanted a way to create more "social architecture" and "ad hoc gathering places" on Google+. Alas, the idea was interesting internally, but didn't have a champion. Greg Marra (now at Facebook) worked on Communities, but he was pushed to adopt a more conventional forum model. He later (to the best of my knowledge) applied these ideas to the revamp of Facebook Groups.
But yeah, we'll see if this helps boost G+ usage.
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Sounds more like they're going to make Google+ into Medium
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