1. There is no such thing as too much social proof 2. The higher price, the better customers 3. Empower users, not market them 4. Talking to customers is a shortcut to success 5. Having an email list is a superpower 6. Nobody wants to book a meeting with you 7. Showing the product > Describing the product 8. Nail one acquisition channel before adding the second 9. Sell positive future, not product features 10. Your customers are the best promoters 11. Distribution is more important than the content 12. Paying customers is the true validation You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook https://www.makerbox.club/workbook
It is the thing I struggle with the most. I usually get up grab a cup of coffee and get back to work but it doesn't always do the trick for me. So what are your tactics?
I've had a wild ride of a career, from founding multiple products (some of which are ) to working with celebrities in the alcohol industry, to working on $26 billion worth of M&A deals, plus I've won awards for my comedy writing. Also, I like to meditate, burn sage, and collect crystals. Here to answer any and all questions about SaaS, content marketing, remote work, document apps, product, transitioning from corporate to startups, writing, selecting crystals, the future, and me
Every launch I see is about agents, orchestration, reasoning chains, autonomous workflows, then I open my own chat history w/ claude and it s all about chores (task support), and almost nothing regards agentic workflows. it is mostly small text chores I could describe in one sentence.
I don t think that s a failure of imagination on my part, and I don t think I m unusual. People (including I) use HUUGE models to do irrelevant tasks, that's like asking stephen hawking to sort out your monthly expenses' PDF.
I believe that it's important to remember that we only have 24 hours in a day, and essential to use this time wisely by planning and organizing our activities. What are you doing to plan your day? Do you use any tool or follow specific methodologies?
I used to give the headline over to the person who was good with words. But now I am starting to realize that this approach was wrong.
A few weeks ago, I was helping my friend create a landing page for a meal planner called PantryPal. The original headline said "Eat smarter, live better". This phrase sounded great but said absolutely nothing. Asking what the product actually did, we found out that the answer is rather simple: it creates three dinner options based on the food you already have in your kitchen. And when we came up with this description, we got the headline in no time and realized that the product cannot handle leftovers at all. One sentence on one page pointed out the gap in our product roadmap.
Are you the kind of person who believes in your dream enough to burn through most of your savings on it?
For millionaires, this might not be a big deal, but what about people with a typical 9 5 job? I see how much a solid marketing campaign costs on just one platform (often the monthly expense is equal to at least a full year s salary).
The day before yesterday, a friend told me he and his wife are closing their restaurant, which they opened just six months ago. They had taken a loan for it, which makes it even worse.
