We recently rebuilt Lessie AI around a different assumption: the primary user is no longer a person clicking through a dashboard, but an agent executing tasks.
Lessie started as a pretty standard SaaS for people discovery and outbound. Search, filter, inspect, export, send emails. It worked, but the interaction model started to feel dated.
The shift isn t just AI inside SaaS. Software is becoming an execution layer for agents.
So we stopped asking how to add AI, and started asking what the product looks like if it s designed for agents first.
Early on, marketing is just as important as building the product, especially if you want a successful launch.
Some say the fit in Product-Market Fit is really about marketing. I tend to agree. For me, when I founded my first company, I was more comfortable writing code than copywriting. When I started trying to sell the first product I developed, I realised just how much I didn t know about Go-To-Market (GTM) and marketing. I ve tried everything from cold outreach to reading all the books I could find. After my second company failed, I actually went back to being an operator and only took "business" roles to try and learn as much as possible from doing.
So, if you don t have an MBA or business background, how are you tackling this side of things?
Are you talking to mentors, reading books, taking online courses, using LLMs, or something else entirely?
Hey everyone. What's your opinion on this? I see people use meetup.com or Facebook events usually. Sometimes Eventbrite (personally my least favorite). Which do you prefer and why?
After more than three years of observing this platform (mainly in the forums), I can see which posts have helped you the most. [Yes, I can tell based on their performance.] In addition to updated news from the tech industry, you liked the most:
website roasting and
tagline adjustments/improvements for launch day (mostly from @aaronoleary )
