At the beginning of the year, 2 co-founders reached out to me because they wanted to scale their personal LinkedIn profiles. The reason: In a few months, they re planning to raise funding and believe their personal brand could help.
A few days ago, another founder contacted me with a similar intention, although he s not planning to raise funding. For him, LinkedIn has become the platform that generates the most leads. He doesn t particularly enjoy the network itself, but he still wants to keep building it.
I am possibly preparing for marketing my own tool (a Chrome extension) and collect the activities I can use for future visibility and possible purchases. Right now, I am thinking about basics:
SEO within the plugin (name, description, description in the Chrome Store + visuals)
Listings in directories
Reddit mentions
Building in public
I am aware that it is not sufficient, and there will be much more work.
I often find myself pushed forward by various challenges. When time is tight and work pressure is intense, do you have any good work-life balance suggestions?
I've noticed that more and more founders are building their personal brand and prioritising it over building their company's brand (the company account then just reposts the founder's thoughts).
There's so much out there on HOW to launch here on PH, but not so much of a discussion on whether it's worth the effort. After our launch where we took #1 product of the day, I sat down to run an analysis on whether it was worth it or not. Put all our findings here:
https://www.alpeaudio.com/post/i... Curious to hear your thoughts on this topic!
Today, I read a study showing that social media use is linked to weaker reading, vocabulary, and word-recognition skills in teens under 16. Yesterday, I read an article saying that students who used AI showed up to 55% less brain activity and remembered less. According to the news, if this is what technology was supposed to help us with and make our lives easier, then I don t see the future very brightly.
On the contrary, I have to say that I use AI for education (e.g. for building, explaining things when I do not understand them). But 80% of people just take the information and do not bother to think about other things. Yes, we can save a lot of time, and mental capacity/energy with "no memorising" but do we really spend that saved time on something useful and meaningful?
1. There is no such thing as too much social proof 2. The higher price, the better customers 3. Empower users, not market them 4. Talking to customers is a shortcut to success 5. Having an email list is a superpower 6. Nobody wants to book a meeting with you 7. Showing the product > Describing the product 8. Nail one acquisition channel before adding the second 9. Sell positive future, not product features 10. Your customers are the best promoters 11. Distribution is more important than the content 12. Paying customers is the true validation You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook https://www.makerbox.club/workbook
