At a time when everyone allows themselves to build any solution using AI, it is difficult to differentiate themselves, and makers are betting on more aggressive distribution.
Some differentiate themselves with good tech support, some build their personal brand as a founder, and some pay influencers.
At the beginning of the year, 2 co-founders reached out to me because they wanted to scale their personal LinkedIn profiles. The reason: In a few months, they re planning to raise funding and believe their personal brand could help.
A few days ago, another founder contacted me with a similar intention, although he s not planning to raise funding. For him, LinkedIn has become the platform that generates the most leads. He doesn t particularly enjoy the network itself, but he still wants to keep building it.
I often find myself pushed forward by various challenges. When time is tight and work pressure is intense, do you have any good work-life balance suggestions?
I've noticed that more and more founders are building their personal brand and prioritising it over building their company's brand (the company account then just reposts the founder's thoughts).
There's so much out there on HOW to launch here on PH, but not so much of a discussion on whether it's worth the effort. After our launch where we took #1 product of the day, I sat down to run an analysis on whether it was worth it or not. Put all our findings here:
https://www.alpeaudio.com/post/i... Curious to hear your thoughts on this topic!
I am possibly preparing for marketing my own tool (a Chrome extension) and collect the activities I can use for future visibility and possible purchases. Right now, I am thinking about basics:
SEO within the plugin (name, description, description in the Chrome Store + visuals)
Listings in directories
Reddit mentions
Building in public
I am aware that it is not sufficient, and there will be much more work.
