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We built every feature requested, but our churn didn't budge. Here’s why.
In our first six months, whenever a paid user churned, our immediate reaction was: Ah, they needed Feature X. Let s build it."
Our backlog became a graveyard of quick fixes requested by churned users. Yet, retention stayed flat.
It took us a painful realization to see that the issue wasn t a feature gap; it was a friction gap. The product required too many context switches from our users' daily routines.
For founders who survived this phase: How did you shift your team's mindset from "ship more features" to "reduce workflow friction"? What metrics actually helped you spot this early?
You're doing code reviews wrong - AMA w/ CEO of Graphite
THIS AMA WILL GO LIVE AT 9am PST March 19
Hey Product Hunt!
I m Merrill Lutsky, co-founder & CEO of Graphite, the code review platform for the age of AI.
How to leverage a community for your growth? 🤔
We found a critical data leak 48 hours after launch. 50 paying customers were exposed.
We spent six months in beta testing our B2B SaaS platform, and last Tuesday, we finally launched out of beta with a massive marketing push. We were thrilled. By Thursday morning, we had onboarded 50 paying customers on our $99/month plan.
On Thursday afternoon, I was doing a routine review of our database logs and my heart stopped. I noticed that a change we made to our API authentication right before launch had accidentally bypassed our multi-tenant architecture. Essentially, if a user knew exactly how to format an API request, they could pull data from other companies' dashboards.
I felt sick to my stomach. This was a catastrophic privacy breach.
We immediately took the entire platform offline to patch the hole. For 6 hours, our site displayed a "Scheduled Maintenance" page while I sat in a cold sweat fixing the logic. We patched it, brought it back online, and then I had to do the hardest thing I've ever done as a founder: write an email to those 50 customers confessing the mistake.
We raised our iOS app price to $50/mo to cover Apple's 30% cut. We lost 40% of users.
We built a B2B productivity tool that helps freelancers track billable hours. Our core web app is priced at $35/month, and we have about 400 paying customers. Last year, we finally launched our iOS app to capture the "on-the-go" market.
We set the price in the App Store at $35/month to match our website. Then, we looked at the revenue reports. After Apple took their 30% cut, we were netting just $24.50 per user. We were actually losing money on every iOS user after accounting for hosting and support.
So, we made a decision: we raised the App Store price to $50/month to cover Apple's tax and maintain our margins. We thought our power users would understand; after all, we were providing immense value.
The backlash was immediate. Within two months, our iOS subscriber count dropped from 120 to 70. Our App Store rating tanked from 4.8 stars to 3.2 stars. The reviews were brutal: "Greedy developers. Why is it $15 more expensive just because it's on my phone?"
How Getting Sacked Got Me Building an App I Didn’t Know I Needed
I left the UK in August 2024 to go traveling with my partner. By the time I got back, I was single and unemployed.
I wasn t in a good place. To cope with the traveling blues and the breakup, I turned to bedrotting. I was lying there, scrolling Instagram and TikTok, jumping from news app to news app, opening dozens of loops but never closing any of them. I was looking for distraction and some sort of comfort, but I couldn t get it on a screen. My phone habits were making me feel worse.
So I set out to better manage my relationship with my device.
And it didn t work. The existing screentime apps like Opal, Brick, and Jomo are very all-or-nothing. There's no middle ground where I felt I could stay informed without getting sucked back in by social media algorithms.
I still wanted to go on YouTube to see what news channels were saying about international politics, but I didn t want to get distracted by all the other recommendations that happened to be there. I still wanted to see what my friends were up to on Instagram, but I didn't want to be enticed by the reels asking me to watch just one more video. I still wanted to check my emails, but I didn t want to lose half an hour to meaningless messages. Software s stickiness made it nearly impossible for me to stay disciplined.
So I set out with a new mission: to make something for myself that would allow me to stay updated without becoming easily distracted.
What I envisioned was a hub that put things in an environment where I had control letting me stay on my home turf instead of cruising through internet neighborhoods filled with booby traps. That way, I could avoid the endless stream of information, the notifications, and the slot machine-like UX.
I ve started building that. Siftly (https://siftly.space/) is part wellness tool, part productivity tool. It s completely customizable and designed to put people back in control of their digital experience. Ironically, my relationship to screens has improved since I started creating the app because I'm coming at it from a creator mindset instead of a consumer mindset. But if Siftly doesn t work out, even if I go on the dole, I ll be doing it without the scroll.
About my hidden comments
I dont know why when i am comment and engagement , my commentes got hiddent even though i dont use any automation ai i just want to participate and learn help on that
i tried to mail product hunt team got reply but still same issue how this algo work ? how they classify which is genuine comment and which is not