What are your key struggles with launching products?

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Hello Product Hunters 🧡 I plan to write an e-book about launching digital products 🚀 Scope: from generating ideas and finding the niche to launching and growing the product. You can help me make it better by answering a simple question ⭐ What are your key struggles with launching products? 👀
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getting attention around the product
Sourcing components as a little fish in a very big pond. When there is a component shortage, you have to pivot on what you use sometimes and try to make it work. So when to launch gets really dicey: should I go with these components? How many more can I get if this takes off? Can I trust this source or should I wait for the big players to replenish? I'm self funded so I can't throw my weight around like bigger players :P
Hey! I'd like to get a copy. Please let me know once this is available.
I’d say that one struggle I have is considering If some platforms are sharing the same goal with mine. And that is providing users with good and correct information instead of only earning income.
I personally struggle with the growing part. Sometimes it becomes a demotivating factor and keeping working on a product that doesnt gain traction is really hard
Finding the right target market and aligning our branding to them
To know where and when to launch! Can't wait four your e-book! i wish you great success Sveta.
Fix bugs or fix UI/UX
How do you get the word out about a product when it *doesn't* have Product Hunt / Indie Hackers / Twitter folks as the target market?
Reaching the audience. 🥹