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What are your key struggles with launching products?

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Hello Product Hunters 🧡 I plan to write an e-book about launching digital products 🚀 Scope: from generating ideas and finding the niche to launching and growing the product. You can help me make it better by answering a simple question ⭐ What are your key struggles with launching products? 👀
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Properly communicating the product, especially if it is highly technical.
How to find suitable market demand and initial users?
Finding the right place where your niche audience with use cases congregate. Tbh, I still haven't found ;(
Our biggest challenge is getting our message and product in front of the right audience.
1/ Build strong personas and ICP 2/ Define the good postionning and messaging 3/ Internal Communicate (with collegues= sales..) When it's done : 4/ Speak about the product where your target is
Building "hype" around the launch and converting leads down the road not just on the day of launch.
Mine is to keep the traffic high after the initial launch🤔
Marketing is a big component for me. Getting the product in the hands of early adopters
Sustainabil
Our main struggle is finding the right marketing channels to effectively promote our product.
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