The first ten users should have been easier to retain. Nobody warned me of that.

It took a weekend of direct messages to get ten people on board. Four months in, and I'm still at only six.

One thing that has been surprising is the level of personal loss when it comes to churn. Every churn is a 10% loss, but more importantly, a specific person who no longer replies to your emails. I spent an entire Tuesday crafting an email to a single user, then never hit send.

All the six users left behind have something in common that was not intentional. All of them use the product at a certain day of the week. Two on Monday mornings, three on Friday afternoons, and one on Sunday evenings. Churned users used the product at random times.

Now I realize that a weekly cadence might be more important than features at this point, so I'm creating a Friday recap email.

Has anyone noticed a hidden pattern in their initial users' behavior? What was it? Did it stand the test of time?