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How do you recruit early adopters for your product?

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Hi PH πŸ‘‹πŸ½ I would like to share experiences on how to get early feedback and validation when launching a new product πŸ§‘πŸ½β€πŸš€ πŸš€ Let's start with mine... 1. In January I created a landing page about my new product with the goal of collecting early adopters e-mails 2. I searched on LinkedIn for professionals that can benefit from my new product. In my case I looked for "conversational designers" and I obtained a list of 6 hundreds people approx. 3. I created a sequence (thanks to an automation tool) to engage with those people on LinkedIn: view profile, follow, send an invite, endorse skills and a couple of follow-up messages to request if they were interested to get early access to the new product. 4. Once they land on the landing page, I started engaging with them directly on the landing page through a widget and a conversational application that I built with my brand new no-code design studio in a few minutes. In this way I obtained the first 100 early adopters. This helped me a lot to gather feedback and improve the product before the launch scheduled on Thursday, Feb 9th. What about your experience to look for early adopters? πŸ’‘
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Haley Ranae' Currie
Awesome very smart
@haley_ranae_currie thank you! πŸ™πŸΌ what is the part you liked the most?
@haley_ranae_currie Hey Haley, I'm Michele's co-maker - do you mind checking out what we've launched today and let us know your thoughts? cheers https://www.producthunt.com/post...
Barnee Lloyd
Awesome! Over what period did you send your initial outreach over LinkedIn? I've been experimenting with it a lil lately, but don't want to get my profile flagged for spam! I read that it's one risk of this method (but it could also just be tales from low-quality untargeted mass outreach campaigns). Thanks for sharing!!
@barneelloyd in a couple of weeks! i was already quite active on the platform in terms of engagement and direct messages if you start from scratch it's better to go slower ;-)
@barneelloyd hey Barnee, Jovana here. I'm Michele's co-maker. Do you mind checking out what we've launched today - open-source no-code Chatbot Building platform - and letting us know your thoughts? cheers
mosh malcom
Your launching it's going to help Creator s and marketeers to gather feed back and improve the product
@mosh_malcom for sure! have you already had the opportunity to try out the new chatbot design studio?
Andrew E
Thanks @michelepomposo for sharing. We took a bit more networking approach to it by inviting 10 friends/colleagues to review and critique an early wire frame for the design of www.Levelfields.ai, an investment research application that uses AI to break down the barriers to investment research. I asked every person initially interested to name and invite 5 other people and did one on one interviews with all of them to gather feedback. I asked each of them to also name 3 people who might be interested and I carried out individual discussions with each. When we were done with the interviews, we had a decent list to keep informed of our product. When we launched the beta product, we asked them to signup and buy a subscription. Those who didn't we just gave free access to. In this way we gathered a lot of feedback prior to building the actual product which saved time on UX studies.
@andrew_lvlf this is a great approach! I'll try it next time
Dzianis Pomazau
Sense β€” Automatic Work Hub
We also have created a landing page for early adopters and promoted it via tons of resources: from Betalist to ProductHunt. https://senseapp.ai But one thing we took at risk to add was an after-submit survey. But it worked well! Using Typeform we achieved almost 75% of completion, which we couldn't expect! Of course we received tons of valuable information for our future customer development.
@pomazau i really like your landing page!
Eric Beans
Love it. Any suggestions on LinkedIn tools that work?
@happhi I am using Dripify. There is also Waalaxy as alternative
Carter Michael
Ad Roast
@michelepomposo Great post! Everything was laid out so clearly. Curious, how'd you find the responses to be when endorsing the skills of people you didn't know personally?
@carter_barnett good question! actually the automation tool did it :-)
Andrii
We have our own database of emails that we use. But, in general, your steps are correct. We are also looking for potential customers at Linkedin and ask them to give feedback about our beta version.
@andrii_osce any tip to share on how to build a good db of mails?
Andrii
@michelepomposo There are too many tips, too long to describe :) The simplest thing is to use third-party CRMs.
ok, got it
mosh malcom
It's hards to predict πŸ’―how a landing site helps in engaging them directly to the page though a widget and a conversational application which brings as to 100 early adopters. Which helps to garther feed back and improves products..
@mosh_malcom it always a matter to experiment and perform some A/B testing. Ping me if you need some help with the setup πŸ˜‰
Aiman Fitri Rahim @ 123RF
So smart! Good Work!
@aimanftri thx! welcome to PH 😎 what has motivated you to join this wonderful community?
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