mosh malcom

mosh malcom

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3yr ago

How do you recruit early adopters for your product?

Hi PH I would like to share experiences on how to get early feedback and validation when launching a new product Let's start with mine... 1. In January I created a landing page about my new product with the goal of collecting early adopters e-mails 2. I searched on LinkedIn for professionals that can benefit from my new product. In my case I looked for "conversational designers" and I obtained a list of 6 hundreds people approx. 3. I created a sequence (thanks to an automation tool) to engage with those people on LinkedIn: view profile, follow, send an invite, endorse skills and a couple of follow-up messages to request if they were interested to get early access to the new product. 4. Once they land on the landing page, I started engaging with them directly on the landing page through a widget and a conversational application that I built with my brand new no-code design studio in a few minutes. In this way I obtained the first 100 early adopters. This helped me a lot to gather feedback and improve the product before the launch scheduled on Thursday, Feb 9th. What about your experience to look for early adopters?
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3yr ago

Hidden gems on Product Hunt 💎

Meow Tuesday
I recently stumbled upon Volta an elegant GitHub desktop app and realized that Product Hunt is full of *great* products not featured on the front page.
Some of my best discoveries so far:

  • Dub

  • Volta

  • Design Data Platforms 101

  • Linear 2022 release

Let's find those hidden gems!
What products *not featured* should deserve a spotlight?
Edit: I just started this collection to collect 'em all and will update it with your contributions Thanks!

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