How do you recruit early adopters for your product?

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Hi PH πŸ‘‹πŸ½ I would like to share experiences on how to get early feedback and validation when launching a new product πŸ§‘πŸ½β€πŸš€ πŸš€ Let's start with mine... 1. In January I created a landing page about my new product with the goal of collecting early adopters e-mails 2. I searched on LinkedIn for professionals that can benefit from my new product. In my case I looked for "conversational designers" and I obtained a list of 6 hundreds people approx. 3. I created a sequence (thanks to an automation tool) to engage with those people on LinkedIn: view profile, follow, send an invite, endorse skills and a couple of follow-up messages to request if they were interested to get early access to the new product. 4. Once they land on the landing page, I started engaging with them directly on the landing page through a widget and a conversational application that I built with my brand new no-code design studio in a few minutes. In this way I obtained the first 100 early adopters. This helped me a lot to gather feedback and improve the product before the launch scheduled on Thursday, Feb 9th. What about your experience to look for early adopters? πŸ’‘
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Mikhail Yasnev
I usually create brief introduction to the product and try to get response from customer if he needed it It can be presentation in the conference or ONLINE
Frank Smit
Hi Michele, great content! Thanks. Could you share the messages you sent to the prospects? I am trying cold email atm to reach CEO's but maybe your linkedin approach would be better. Let me know.
@fsmit3 connect with me on Twitter or LinkedIn. Links are in my profile
Vikram Venkatasubramanian
Curious to hear what B2C products have done on this very topic.
@vikram_venkatasubramanian me too! In my case it's a B2B product community-led
Whatsinmytrunk
good strategy,worth following.
David Mytton
We work with a lot of early-stage companies at @consoledotdev ( https://console.dev ), which is a free weekly devtools, cloud & infra newsletter for experienced engineers. There's a section for early-access and beta releases which gets very high engagement - we can easily send several thousand developers to try each tool we feature. So if you're launching something, get in touch with the details: hello@console.dev !
@consoledotdev @davidmytton sure! Check our PH post and feel free to propose me some cooperations opportunities: https://www.producthunt.com/post...
Rogerio Taques
What a strategy, Michele! Impressive. I was about to ask you what tool you have used to automate your LinkedIn interactions, but I got it already from one of your answers in this thread! It was Dripify, right? πŸ€— Then, I would like to ask you what your retention/conversion rate was when using such a strategy. Have all the 100 early adopters used your product or upgraded their accounts?
@rogeriotaques I confirm Dripify! You can use Waalaxy as an alternative. About retention, it's more than 40% after 2 weeks. We are now working to improve activation :-)
Jason Jia
Awesome
Benjamin Hoffman
step 2... how did you turn your search into 600+ people? did you have a VA manually enter them into a sheet? step 3... what tool did you use for automation?
@benhoffman_ step 2 πŸ‘‰πŸΌ i was lucky! I searched for "conversational designer" on LinkedIn and excluded the Italian ones. After that, I shared the URL of the search with the automation tool step 3 πŸ‘‰πŸΌ Dripify
Jamie Langskov
Do you gather feedback over time or just based on initial impressions? What do you do with those contacts once you go live? What is your growth trajectory/are you still in beta or have you launched?
@phaseshift I launched on Product Hunt last Thursday. You can check the post here: https://www.producthunt.com/post... I invited those contacts to join our Discord server and asking them to publish new templates to our Community. What project are you working on? I really like your tagline
Jason Kadarusman
Any advice for B2C?
@kadarusj for B2C I would do some targeted ADV with a small budget or look for people using similar products and personally contact them